Programmatic Account Manager

Summary

Join MGID, a leading native advertising company, as a Programmatic Account Manager and play a pivotal role in driving the success of our digital advertising campaigns. You will be responsible for managing and optimizing programmatic advertising efforts, ensuring seamless execution and impactful results. The role requires utilizing cutting-edge technology, data analysis, and strategic thinking to optimize campaigns and exceed client expectations. You will work closely with clients, internal teams, and stay updated on industry trends. This position offers the opportunity to contribute to a dynamic and innovative company with a global presence. The ideal candidate will have a proven track record in programmatic advertising and exceptional analytical and client management skills.

Requirements

• 3+ years of experience in programmatic advertising or a related digital marketing field
• Proven track record of managing and optimizing programmatic campaigns for multiple clients
• Exceptional analytical skills with the ability to interpret complex data sets and translate them into actionable insights
• Ability to manage multiple projects simultaneously, with strong organizational and time-management skills
• Excellent client management skills, with experience in building and maintaining strong client relationships
• Outstanding verbal and written communication skills, with the ability to present complex information clearly and concisely
• In-depth knowledge of the digital advertising landscape, including current trends, best practices, and emerging technologies
• Passion for continuous learning and professional development in the field of programmatic advertising

Responsibilities

• Set up, launch, and manage programmatic campaigns across platforms, ensuring accurate targeting and optimal delivery
• Monitor and optimize campaign performance daily, adjusting tactics to achieve and exceed KPIs
• Analyze campaign performance data to extract actionable insights
• Serve as the primary point of contact for clients, maintaining regular communication and addressing any questions or concerns promptly
• Build and nurture strong client relationships through proactive engagement, strategic recommendations, and exceptional service
• Work closely with internal teams, including technical and sales, to ensure cohesive and integrated campaign execution
• Stay updated on the latest trends, technologies, and best practices in programmatic advertising and digital marketing
• Continuously seek opportunities to innovate and improve campaign strategies, leveraging new tools and techniques

Preferred Qualifications

• Prior agency experience
• Knowledge of HTML, SQL, and ad tagging