Programmatic Media Buyer

Summary

Join Lamark Media, a digital marketing firm, as a Programmatic Buyer to manage and optimize programmatic advertising campaigns across multiple platforms. You will develop and execute forward-thinking strategies, monitor KPIs, and optimize campaigns for continuous improvement. Responsibilities include managing programmatic partnerships, media planning, and collaborating with various teams. The ideal candidate possesses 2-4+ years of experience in media agencies or digital planning/buying roles, experience with programmatic DSPs, and a passion for data analytics. Lamark offers a collaborative work environment, great career growth opportunities, and various benefits including company-assisted medical insurance, 401(k) matching, and training and development opportunities.

Requirements

• 2-4+ years' experience working in media agencies or in digital planning/buying role
• Experience working in-platform in programmatic DSPs
• Understanding of cookie-less advertising and privacy regulations
• Bachelor’s degree from an accredited college or university
• MUST love and be curious about data analytics, and how that affects the bottom line
• Must be passionate about the technologies used to support digital and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
• Well versed in the Microsoft Office suite specifically, Excel and PowerPoint
• Professional client communication, both written and verbal
• Ability to handle multiple projects and prioritize responsibilities
• Ability to work efficiently in a fast-pace environment
• Ability to proactively organize daily tasks
• Self-motivated, but also can work well in a team
• Ability to proactively organize daily tasks
• Keen problem-solving and troubleshooting abilities
• Drive, ability to manage details, meticulousness
• Enthusiasm for the future of brand advertising on the web and building that future with us

Responsibilities

• Setup and manage campaigns across DSP platforms and mediums utilizing display, video, mobile, native, CTV/OTT, and audio
• Develop and execute forward thinking programmatic advertising strategies and deliver insightful reports based on data analysis
• Monitoring pacing, KPIs, testing, and optimizing for continuous improvements against client or company objectives
• Daily management and optimization of ad formats, audience targeting, supply vendors, PMP deals, day parting, recency, frequency, etc
• Manage programmatic partnerships through the planning process from RFPing, partner evaluations, partner scoring, negotiations, management, and final execution
• Media planning and forecasting based on brief parameters and media strategy
• Proactively working with client services on campaign set-up and optimization strategy
• Work closely with creative, analytics, and strategy teams to provide analytical insights and recommendations to the client
• Stay updated on industry trends, technologies, and best practices in programmatic advertising
• Evaluation of new platforms, tools, and partnerships to enhance performance and efficiency

Preferred Qualifications

RetailMedia Experience a plus

Benefits

• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
• 401(k) with employer matching
• EAP and many other supplemental benefits
• Training and development opportunities