Programmatic Media Buyer

Summary

Join Lamark Media, a dynamic digital marketing firm, as a Programmatic Buyer in Boca Raton, Florida or Austin, Texas. You will manage programmatic campaigns across various platforms, optimizing performance and delivering insightful reports. This role requires 2-4 years of experience in media agencies or digital planning/buying, proficiency in DSPs, and a passion for data analytics. Lamark offers a collaborative work environment, excellent career growth opportunities, and comprehensive benefits including company-assisted medical insurance, life insurance, 401(k) matching, and a vibrant office culture.

Requirements

• 2-4+ years' experience working in media agencies or in digital planning/buying role
• Experience working in-platform in programmatic DSPs
• Bachelor’s degree from an accredited college or university
• MUST love and be curious about data analytics, and how that affects the bottom line
• Must be passionate about the technologies used to support digital and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
• Well versed in the Microsoft Office suite specifically, Excel and Power Point
• Professional client communication, both written and verbal
• Ability to handle multiple projects and prioritize responsibilities
• Ability to work efficiently in a fast-pace environment
• Ability to proactively organize daily tasks
• Self-motivated, but also can work well in a team
• Keen problem-solving and troubleshooting abilities
• Drive, ability to manage details, meticulousness
• Enthusiasm for the future of brand advertising on the web and building that future with us

Responsibilities

• Manage campaigns in DSP platforms. Planning, setup, analyzing, optimizing, and reporting across display, video, mobile, native, CTV/OTT, and audio
• Identify and develop optimization strategies and deliver insightful reports based on data analysis
• Daily management of ad formats, user targeting, supply vendors, day parting, recency, frequency, etc
• Manage programmatic partnerships through the planning process from RFPing, partner evaluations, partner scoring, negotiations, management, and final execution
• Coordination and setup of assets and tags ensuring campaigns are delivering against KPI’s and proactively managing campaign execution
• Responsible for client pacing & performance
• Media planning based on brief parameters and media strategy
• Recommend forward thinking strategies and innovations
• Proactively working with client services on campaign set-up and optimization strategy
• Work with the data teams to provide analytical insights to the client

Benefits

• Incredible company culture - we are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
• Diverse and forward-thinking environment
• Great career growth opportunity—you’ll have direct access to agency leadership
• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
• 401(k) with employer matching
• Bright, collaborative and snacks-stocked office space