Programmatic Media Buyer

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Lamark Media

πŸ“Remote - Worldwide

Summary

Join Lamark Media, a digital marketing firm, as a Programmatic Buyer to manage and optimize programmatic advertising campaigns across multiple platforms. You will develop and execute forward-thinking strategies, monitor KPIs, and optimize campaigns for continuous improvement. Responsibilities include managing programmatic partnerships, media planning, and collaborating with various teams. The ideal candidate possesses 2-4+ years of experience in media agencies or digital planning/buying roles, experience with programmatic DSPs, and a passion for data analytics. Lamark offers a collaborative work environment, great career growth opportunities, and various benefits including company-assisted medical insurance, 401(k) matching, and training and development opportunities.

Requirements

  • 2-4+ years' experience working in media agencies or in digital planning/buying role
  • Experience working in-platform in programmatic DSPs
  • Understanding of cookie-less advertising and privacy regulations
  • Bachelor’s degree from an accredited college or university
  • MUST love and be curious about data analytics, and how that affects the bottom line
  • Must be passionate about the technologies used to support digital and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
  • Well versed in the Microsoft Office suite specifically, Excel and PowerPoint
  • Professional client communication, both written and verbal
  • Ability to handle multiple projects and prioritize responsibilities
  • Ability to work efficiently in a fast-pace environment
  • Ability to proactively organize daily tasks
  • Self-motivated, but also can work well in a team
  • Ability to proactively organize daily tasks
  • Keen problem-solving and troubleshooting abilities
  • Drive, ability to manage details, meticulousness
  • Enthusiasm for the future of brand advertising on the web and building that future with us

Responsibilities

  • Setup and manage campaigns across DSP platforms and mediums utilizing display, video, mobile, native, CTV/OTT, and audio
  • Develop and execute forward thinking programmatic advertising strategies and deliver insightful reports based on data analysis
  • Monitoring pacing, KPIs, testing, and optimizing for continuous improvements against client or company objectives
  • Daily management and optimization of ad formats, audience targeting, supply vendors, PMP deals, day parting, recency, frequency, etc
  • Manage programmatic partnerships through the planning process from RFPing, partner evaluations, partner scoring, negotiations, management, and final execution
  • Media planning and forecasting based on brief parameters and media strategy
  • Proactively working with client services on campaign set-up and optimization strategy
  • Work closely with creative, analytics, and strategy teams to provide analytical insights and recommendations to the client
  • Stay updated on industry trends, technologies, and best practices in programmatic advertising
  • Evaluation of new platforms, tools, and partnerships to enhance performance and efficiency

Preferred Qualifications

RetailMedia Experience a plus

Benefits

  • Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
  • 401(k) with employer matching
  • EAP and many other supplemental benefits
  • Training and development opportunities
This job is filled or no longer available

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