Programmatic Media Buyer

Summary

Join Lamark Media, a leading digital marketing firm, as a Programmatic Buyer in Boca Raton, Florida. You will manage and optimize programmatic advertising campaigns across various platforms, achieving performance goals. This role demands expertise in DSP platforms, data analysis, and strategic media planning. You will collaborate with cross-functional teams, providing analytical insights and recommendations to clients. Lamark offers a collaborative, fast-paced environment with opportunities for career growth and a comprehensive benefits package.

Requirements

• 2-4+ years' experience working in media agencies or in digital planning/buying role
• Experience working in-platform in programmatic DSPs
• Understanding of cookie-less advertising and privacy regulations
• Bachelor’s degree from an accredited college or university
• MUST love and be curious about data analytics, and how that affects the bottom line
• Must be passionate about the technologies used to support digital and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
• Well versed in the Microsoft Office suite specifically, Excel and PowerPoint
• Professional client communication, both written and verbal
• Ability to handle multiple projects and prioritize responsibilities
• Ability to work efficiently in a fast-pace environment
• Ability to proactively organize daily tasks
• Self-motivated, but also can work well in a team
• Keen problem-solving and troubleshooting abilities
• Drive, ability to manage details, meticulousness
• Enthusiasm for the future of brand advertising on the web and building that future with us

Responsibilities

• Setup and manage campaigns across DSP platforms and mediums utilizing display, video, mobile, native, CTV/OTT, and audio
• Develop and execute forward thinking programmatic advertising strategies and deliver insightful reports based on data analysis
• Monitoring pacing, KPIs, testing, and optimizing for continuous improvements against client or company objectives
• Daily management and optimization of ad formats, audience targeting, supply vendors, PMP deals, day parting, recency, frequency, etc
• Manage programmatic partnerships through the planning process from RFPing, partner evaluations, partner scoring, negotiations, management, and final execution
• Media planning and forecasting based on brief parameters and media strategy
• Proactively working with client services on campaign set-up and optimization strategy
• Work closely with creative, analytics, and strategy teams to provide analytical insights and recommendations to the client
• Stay updated on industry trends, technologies, and best practices in programmatic advertising
• Evaluation of new platforms, tools, and partnerships to enhance performance and efficiency

Preferred Qualifications

RetailMedia Experience a plus

Benefits

• Incredible company culture - we are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
• Diverse and forward-thinking environment
• Great career growth opportunity—you’ll have direct access to agency leadership
• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
• 401(k) with employer matching
• EAP and many other supplemental benefits
• Training and development opportunities