Regional Marketing Lead

Summary

Join TRM's Marketing team as the Regional Marketing Lead in APAC and partner with Sales to develop and execute multi-channel marketing programs to achieve revenue goals. You will collaborate with various teams to identify growth opportunities, plan and execute ABM campaigns, and develop region-specific channels and partnerships. This role requires experience in B2B marketing, specifically within the government, financial institutions, or fintech sectors, with a proven track record in the APAC region. You will own the event strategy and collaborate with the Events Coordinator for successful execution. The position is based in Singapore and requires strong writing and communication skills, along with the ability to work autonomously. TRM offers a remote-first work environment with a focus on collaboration and a mission-driven culture.

Requirements

• At least 5 - 8 years experience in Regional, ABM, Field or related marketing roles for B2B organizations
• Marketing experience to customers in government, financial institutions/fintech space or related sectors
• Proven track record building and executing a marketing strategy for the APAC region, pubsec a big plus
• Experience developing and localizing marketing plans at the regional or country level in the APAC region
• Experience with running various events (hosted and sponsored), including conferences and customer-focused events across the APAC region
• Strong writing and communication skills - we’re looking for someone who has experience in editing and writing customer-facing content
• Ability to operate autonomously and with out-of-region resources
• You are based and eligible for employment in Singapore
• Speaking English is mandatory, and one of Mandarin, Cantonese, Japanese, Korean would be a big plus

Responsibilities

• Partner with Sales, Customer Success, Product Marketing and others to identify growth opportunities at the account and segment level; define regional marketing programs needed to capture that growth through new customer acquisition, customer expansion, and pipeline acceleration strategies
• Plan and execute mid- and lower-funnel account-based marketing campaigns to move target accounts through the funnel, collaborating with Content Marketing, Product Marketing, Demand Gen, Partnerships and others to deploy head-turning activations in market, test and refine messaging and tactics, and ensure clear handoffs and feedback loops with your Sales and SDR partners
• Identify and develop region-specific channels and partnerships, with a focus on leveraging local trade associations and industry / regulatory bodies
• Own the strategy for how we leverage events (third-party sponsorships, owned events, roadshows, roundtables, and workshops) as part of regional campaigns and programs; partner with the Events Coordinator to successfully execute the events roadmap in line with defined objectives

Preferred Qualifications

• Proven track record building and executing a marketing strategy for the APAC region, pubsec a big plus
• Speaking English is mandatory, and one of Mandarin, Cantonese, Japanese, Korean would be a big plus

Benefits

• Remote First: Our HQ is online. Tools like Zoom and Slack ensure seamless collaboration, but we also value in-person interactions, organizing regular meetups and offsites for team bonding
• Purpose and Mission: Have a real-world impact, from disrupting terrorist networks to returning stolen funds
• Inspiring Colleagues: Collaborate with industry leaders and learn something new daily
• Personal Growth: We're not just using technology; we're inventing it and taking category-defining products to market
• Ownership & TRM Speed : Small teams drive big goals at TRM. Every team member has significant ownership and responsibility, fostering an environment of initiative and direct impact
• Diversity and Inclusion : Diversity at TRM encompasses backgrounds, experiences, and perspectives. Every day is an opportunity to learn from a colleague, whether they're a law enforcement expert or a tech pioneer
• Annual Company Offsite : Once a year, TRMers come together from around the world to attend a 1-week mandatory company offsite. This is designed to foster in-person relationships, creativity, and strategic alignment. Employee attendance is required of all TRMers