Regional Marketing Liaison

Summary

Join Acadia Pharmaceuticals as a Regional Marketing Liaison (RML) Rare Disease, a senior role driving KOL engagement and market opportunities. You will lead speaker development, provide training, and execute educational programs. This role requires strategic planning, collaboration with internal and external stakeholders, and reporting to the Director of Regional Marketing. The position combines strategic thinking, cross-functional collaboration, and shaping the future of marketing within a growing company. It's a field-based role with approximately 60% travel. A competitive base salary, discretionary bonus, and equity awards are offered.

Requirements

• Bachelor’s degree in marketing, health care, business administration or equivalent combination of relevant education/experience
• Strong biopharmaceutical experience in sales, sales training, thought leader liaison or marketing roles
• Minimum 8 years’ experience in Neurology
• Scientific and clinical acumen, ability to engage with national KOLs on key topics, Vendor/budget management, executive presence, ability to influence without authority, organizational skills, excellent written/oral and planning skills
• Scientific acumen: Demonstrated ability learning and discussing complex scientific and clinical concepts
• Ability to work successfully in a dynamic, fast paced, collaborative environment
• Negotiating skills, specifically with business partners or management and influencing senior level leaders regarding matters of significance to the organization
• Proficiency at creating and communicating a clear vision among team members, effectively aligning resources and activities to achieve functional area and/or organizational goals
• This is a field-based role. Approximately 60% local/regional travel required by business which may include weekends so proximity to a major airport within the territory is a must to ensure quick connectivity to air transport hubs
• Effective verbal and written communication skills and organizational abilities
• Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy
• Business travel, by air or car, is regularly required; willingness to work evenings/select weekends is required

Responsibilities

• Drive brand advocacy; establish/reinforce Acadia as a trusted, enduring partner amongst thought leaders in Rett Syndrome and beyond
• Develop deep clinical and commercial knowledge of the Rett market; understand the treatment and market dynamic in their specific regions
• Drive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing efforts
• Execute physician engagement activities in the field and at key congresses
• Execute key market development plans/tactics for pending indications/approvals
• Engage with national and regional thought leaders to impact education and drive brand advocacy of Acadia product offerings; works with regional teams to identify and cultivate ‘emerging KOLs across different specialties
• Serve as commercial liaison on thought leader engagement across departments including ELT, Sales, Medical Affairs/MSL, and Marketing
• Work with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
• Develop/execute region specific tactics tailored to regional needs/objectives; develop novel marketing solutions to address regional (customer) needs
• Manage marketing projects and budgets associated with any regional key customer activities
• Interpret and translate scientific clinical data and market research insights into commercial TL strategy aligned to Daybue Brand strategy
• Provide field-based training for sales, when needed
• Balance customer-facing time and managing marketing projects
• Execute Account Coordination with all Matrix Partners Responsible for monitoring account-level execution, identifying gaps, and driving coordination
• Work closely with RBL and regional leads to align on top accounts, regional marketing priorities & needs
• Create appropriate branded and unbranded speaker program content
• Develop physician speakers to provide high-quality speaker programs on disease state and product, when appropriate
• Provide refresher and follow up training to speakers on approved speaker materials
• Ensure appropriate and compliant execution of speaker programs
• Monitor speaker performance at live programs
• Provide field-based training to speakers on speaker programs when needed
• Lead planning and execution of Acadia’s presence at assigned national and regional HCP conferences and scientific meetings in collaboration with home office marketing
• Identify novel opportunities to partner with national and regional professional HCP associations to drive disease and product education
• Formalize meetings (live, virtual, Congress) with senior leadership and KOLs
• Identify/monitor regional clinical dynamics by leading regional advisory boards strategy and execution. Facilitate cross pollination of best practices and highlights emerging issues to find solutions. Generate insights through use of secondary data, market research, and analytics and translate these into external expert strategy and tactical plan development
• Work with/among related (internal) functions (Market Research, medical, New Product Planning, etc.) to facilitate/share insights for in line product(s). Facilitate market development/insights for pipeline assets
• Ensure that all Medical Legal Review (MLR) processes are followed, and all programs are compliant with legal guidance and corporate policies
• Measure impact of TL marketing activities on a continual basis and adjusts course where appropriate
• Develop/Manage regional thought leader engagement promotions budget and vendors
• Conduct all aspects of business in compliance with Acadia's values, policies, SOPs, and the laws, regulations and codes that apply to our business

Preferred Qualifications

• Rare disease and pediatric neurology experience
• Experience with thought leader engagement, ad boards and speaker's bureau
• Experience working with agency partners and managing resources through medical/legal/compliance review process
• Ability to inform strategies, develop tactics and execute against strategic plans under short timelines that will help to achieve the desired goals
• Strong business acumen. Understands market dynamics, business drivers, corporate goals and impact on strategy
• Experience collaborating with key internal functions around market development (new product planning, market research, etc.)
• Highly collaborative with the ability to manage multiple projects simultaneously

Benefits

• Competitive base salary
• Discretionary bonus
• Equity awards