Remote Associate Director, Events Marketing

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Axios

πŸ’΅ $76k-$105k
πŸ“Remote - Worldwide

Job highlights

Summary

Join Axios as Associate Director, Growth to lead marketing programs for major industry events, collaborating with teams to drive attendance, viewership, and brand awareness.

Requirements

  • Experience in marketing live and virtual events
  • Exceptional collaboration skills, especially with Product/Technology, Design and Analytics teams
  • Strong understanding of audience segments and journey through the conversion funnel
  • Strong analytical skills and a knack for using data to make decisions
  • Excellent communication and project management skills
  • Creative thinking and a bias for action

Responsibilities

  • Planning and executing marketing campaigns to: Generate RSVPs and viewership Increase awareness and interests of our Events offerings Leveraging paid and organic channels such as house ads, email, social media, display, paid search and content marketing
  • Partnering with the Events team to develop plans and messaging and monitor campaign results
  • Collaborating with Audience Development to post on Axios social media accounts
  • Initiating and managing A/B tests to improve conversions and engagements in the registration flow
  • Partnering with the Design team to develop creative assets for various marketing channels, including landing pages, emails, social posts, and ads
  • Creating and deploying marketing emails to attract event registrations
  • Working closely with other Growth team members on cross-promotions, the Product/Tech team on organic acquisition, and the Analytics team on reporting and analysis
  • Reporting campaign results , presenting data-driven insights, and recommending next steps to increase the effectiveness of the marketing campaigns

Benefits

  • 401(k) with employer match
  • Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
  • Employer Health Savings Account (HSA) contribution for the high deductible health plan option
  • Dental and vision coverage
  • Primary caregiver 12-week paid leave
  • Generous vacation policy, plus holidays
  • One mental health day per quarter
  • Annual learning and development stipend
  • $100 monthly work-from-home stipend
  • Tele-mental health services through Headspace
  • OneMedical membership, including tele-health services
  • Personal health advocacy resources through HealthAdvocate
  • Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility
  • Access to the Axios β€œFamily Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
  • Increased work flexibility for parents and caretakers
  • Virtual company-sponsored social events

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