Remote Associate Director, Events Marketing
Axios
π΅ $76k-$105k
πRemote - Worldwide
Please let Axios know you found this job on JobsCollider. Thanks! π
Job highlights
Summary
Join Axios as Associate Director, Growth to lead marketing programs for major industry events, collaborating with teams to drive attendance, viewership, and brand awareness.
Requirements
- Experience in marketing live and virtual events
- Exceptional collaboration skills, especially with Product/Technology, Design and Analytics teams
- Strong understanding of audience segments and journey through the conversion funnel
- Strong analytical skills and a knack for using data to make decisions
- Excellent communication and project management skills
- Creative thinking and a bias for action
Responsibilities
- Planning and executing marketing campaigns to: Generate RSVPs and viewership Increase awareness and interests of our Events offerings Leveraging paid and organic channels such as house ads, email, social media, display, paid search and content marketing
- Partnering with the Events team to develop plans and messaging and monitor campaign results
- Collaborating with Audience Development to post on Axios social media accounts
- Initiating and managing A/B tests to improve conversions and engagements in the registration flow
- Partnering with the Design team to develop creative assets for various marketing channels, including landing pages, emails, social posts, and ads
- Creating and deploying marketing emails to attract event registrations
- Working closely with other Growth team members on cross-promotions, the Product/Tech team on organic acquisition, and the Analytics team on reporting and analysis
- Reporting campaign results , presenting data-driven insights, and recommending next steps to increase the effectiveness of the marketing campaigns
Benefits
- 401(k) with employer match
- Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
- Employer Health Savings Account (HSA) contribution for the high deductible health plan option
- Dental and vision coverage
- Primary caregiver 12-week paid leave
- Generous vacation policy, plus holidays
- One mental health day per quarter
- Annual learning and development stipend
- $100 monthly work-from-home stipend
- Tele-mental health services through Headspace
- OneMedical membership, including tele-health services
- Personal health advocacy resources through HealthAdvocate
- Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility
- Access to the Axios βFamily Fundβ, which was created to allow employees to request financial support when facing financial hardship or emergencies
- Increased work flexibility for parents and caretakers
- Virtual company-sponsored social events
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