Go-To-Market Manager (B2C SaaS)

Summary

Join our mission to empower Americans by obtaining government support they've earned. As a Go-To-Market Manager, you will develop and execute comprehensive go-to-market strategies for new features, subscription tiers, and user segments.

Requirements

• Minimum of 5+ years in growth marketing or go-to-market roles at early-stage B2C SaaS companies
• Proven track record of scaling user acquisition and achieving ambitious growth targets
• Experience managing media buyers and optimizing paid advertising efforts
• Strong understanding of user acquisition, engagement, and retention strategies
• Expertise in SEO, content marketing, online advertising, and marketing automation tools
• Proficiency with analytics and CRM tools like Google Analytics and Salesforce
• Excellent communication and project management skills
• Data-driven mindset with experience in A/B testing and optimization
• Entrepreneurial spirit with a passion for making a meaningful impact
• Self-motivated and adaptable in a fast-paced environment
• Collaborative approach and strong leadership abilities

Responsibilities

• Develop and execute comprehensive go-to-market strategies for new features, subscription tiers, and user segments to achieve our goal of acquiring 4,000 contracted claimants by the end of 2024
• Collaborate with product, engineering, and marketing teams to ensure seamless product launches and updates
• Conduct user research and analyze customer journeys to identify opportunities for improvement
• Drive user adoption and engagement through targeted campaigns and personalized onboarding experiences
• Experiment with growth hacking techniques and technologies to drive exponential user growth
• Manage media buyers to optimize paid advertising strategies across platforms such as Google Ads, Facebook, and LinkedIn
• Allocate budgets effectively and maximize ROI on advertising spend
• Implement retargeting strategies to continuously improve ad performance
• Define clear SEO objectives to establish Advocate as a knowledge leader in federal benefits access
• Develop a content calendar featuring high-quality blog posts, guides, and videos
• Optimize website content and structure to enhance organic search visibility
• Implement personalized SMS/email campaigns using marketing automation tools like Front or Braze
• Segment audiences and optimize communication workflows for better engagement and reduced drop-offs
• Lead the creation of user-friendly tools (e.g., benefits calculators) to attract and engage users
• Integrate data capture mechanisms to improve conversion rates and support follow-up marketing
• Design and launch referral programs that ethically incentivize claimants to refer others
• Engage with potential claimants in online forums and social media groups related to federal benefits
• Track and analyze key performance indicators (KPIs) across all marketing channels
• Regularly review campaign performance and adjust strategies based on data-driven insights
• Report key metrics to leadership with actionable recommendations
• As we grow, help build and lead a high-performing growth marketing team
• Mentor junior team members and foster a culture of innovation and continuous improvement