Remote Head of YouTube Post Production and Audience Development

Summary

Join Early Medical as Head of YouTube Post Production & Audience Development to lead all things YouTube for The Drive podcast. Develop a holistic content strategy to drive growth and conversion on the platform.

Responsibilities

• Recommendation of a comprehensive content strategy that will increase followers, viewers, and Adsense revenue on the platform
• Audience segmentation and targeting
• Data informed creative recommendations based on the highest gain Youtube KPI’s
• Post/Edit: The execution of a post production edit plan that maximizes the video content captured for Podcast to drive maximum impact on YouTube
• Evaluating what’s been shot through a data lens and recommending edits based on what the data tells you
• CTR/Analytics - an understanding of YouTube data and what it tells you about: Video retention, Title choices, Thumbnail decisions, Video Composition, Viewing behavior (how people think and react to components of a video)
• Development of a robust response testing plan to optimize the above and the ambition to strive for continued performance improvements
• Day to day management of The Drive’s YouTube business with a proactive mindset
• Management of The Drive’s relationship with the YouTube partner team
• Partner with the The Drive digital leadership team to inform the The Drive customer journey from YouTube viewer to paid subscriber
• Daily optimization of the levers available to maximize drive to site traffic from the platform (i.e., thumbnails, titles, tags, tune in promotion and paid media, if applicable)
• Partner closely with digital and marketing team to ensure content being developed supports key objectives and to determine where and when paid media and other YouTube investments might be needed