Remote Junior Lead Qualification Analyst

Summary

Join Sprinto, a leading information security compliance automation platform, as a motivated Lead Qualification Specialist. You will evaluate and qualify incoming leads, nurture them, and collaborate with sales and marketing teams to optimize the lead qualification process. This critical role ensures the sales team focuses on high-quality leads, driving company growth. You will utilize CRM and marketing automation tools, track key metrics, and provide valuable insights. The ideal candidate possesses strong communication skills, experience in lead qualification, and proficiency with relevant tools. This is a remote-first position with flexible hours and various benefits.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• Minimum 1-2 years of Proven experience in lead qualification, inside sales, or similar role
• Proficiency with CRM systems (HubSpot) and marketing automation tools (Outplay, Apollo)
• Familiarity with lead qualification frameworks
• Strong communication and interpersonal skills, with the ability to engage ledas professionally via email and phone
• Analytical mindset with experience in tracking and reporting on key metrics
• Ability to work independently and collaborate effectively with cross-functional teams
• Strong communication skills (verbal and written)
• Detail-oriented with strong organizational skills
• Ability to multitask and manage time effectively
• Proficient in CRM systems and marketing automation platforms

Responsibilities

• Review and evaluate leads from various sources (marketing campaigns, website, events, Outbound campaigns, etc.)
• Apply lead qualification frameworks to determine lead readiness and prioritize high-quality leads
• Segment leads based on interest, engagement level, and stage in the buying cycle
• Engage with leads through phone calls, emails, LinkedIn messages and other communication channels to assess interest and potential fit
• Provide leads with relevant content (whitepapers, case studies, product information) to guide them through the sales funnel
• Regularly follow up with leads to nurture interest and build long-term relationships
• Work closely with the sales team to ensure smooth handoff of qualified leads, providing context and insights for better engagement
• Provide feedback to marketing on lead quality and share insights to improve lead generation efforts
• Maintain a feedback loop between marketing and sales to ensure lead quality and conversion optimization
• Maintain accurate and up-to-date lead information in the CRM system (HubSpot)
• Regularly update lead statuses, document interactions, and ensure data hygiene
• Generate reports on lead qualification progress, conversion rates, and other key metrics
• Monitor key lead qualification metrics, including response times, lead-to-opportunity conversion rates, and engagement levels
• Analyze lead sources and provide insights into the most effective channels for generating high-quality leads
• Continuously assess and improve lead qualification processes
• Leverage marketing automation platforms (e.g., HubSpot, Outplay, Apollo, LinkedIn Sales Nav) to automate follow-up processes and nurture leads at scale

Preferred Qualifications

• Prior experience in a B2B sales or marketing environment
• Knowledge of AI-driven lead scoring or intent data platforms
• Experience in fast-paced, high-growth industries (SaaS, technology, etc.)

Benefits

• Remote First Policy
• 5 Days Working With FLEXI Hours
• Group Medical Insurance (Parents, Spouse, Children)
• Group Accident Cover
• Company Sponsored Device
• Education Reimbursement Policy