Remote Manager, Brand Lifecycle Mint

Summary

Join MINT MOBILE as a talented Brand Manager, Lifecycle to drive key business objectives and manage the customer experience across various channels. The role is remote and requires residing in the United States.

Requirements

• Bachelor's Degree from a four-year college or university
• At least 4-6 years of progressive experience in brand management and lifecycle communications
• At least 2 years of email marketing experience. Braze Customer Engagement Platform experience is preferred
• Equivalent combination of education and experience
• Strong knowledge of lifecycle marketing and development of multi channel marketing, with emphasis on email
• Ability to apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities
• Ability to understand complex product, service, and operational issues from a business, technical, and marketing aspect
• Strong analytical and technical skills; comfortable making recommendations to Leadership
• Strong problem-solving abilities. Brings new perspectives and ideas to work through barriers
• Experience building and mentoring a team
• Strong organization and planning skills
• Ability to balance and prioritize multiple projects to meet deadlines
• Strong communication and presentation skills
• Ability to work both independently and as part of a team

Responsibilities

• Understands and applies cross channel expertise including App, Account Management, email, SMS, push notifications, in-app messages, customer support, and more to communicate most effectively with current subscribers
• Serves a loyalty base with care, happiness, and respect. Brings customer mindset to all customer communication strategies
• Builds strong relationships within a matrix structure to ensure achievement of business objectives as well as marketing message consistency and adherence to brand guardrails
• Collaborates closely with the Retention Marketing team, and is responsible for planning assets, negotiating and creating timelines, submitting creative requests, and shepherding the delivery of the assets including some QA
• Writes and develops creative briefs, collects and synthesizes feedback and works with our in-house creative agency to oversee the successful delivery of all lifecycle and retention assets
• Partners with the Retention Marketing team to create communication strategies that help to achieve their goals. Able to work in a fast paced Agile light process in order to assess business goals and objectives, managing the team's workload, ensuring all deadlines are communicated and deliverables are met for each sprint
• Able to prioritize team workloads based on leadership expectations, effectively communicating the ‘why’ to direct reports
• Collaborates across cross-functional stakeholders (Creative, Care, Product, eComm, Retention, company leadership) to build lifecycle experiences that support users across the customer journey
• Collaborates with business partners to develop joint short and long-term marketing strategies and plans; oversees implementation and monitors results
• Respect for process development and adherence as part of a successful cross-functional leader, but knows when to break process to put the business first
• Leads day-to-day management of brand activities including marketing plan development, promotional support, execution, and program tracking, unearthing new opportunities for growth and performance tracking
• Exhibits a strong sense of brand to reinforce company values and customer expectations across the lifecycle
• Promotes a successful attitude and confidence in leadership and teamwork to achieve business results. May serve as a proxy for Sr. Manager or Director of Brand in key meetings
• Knows the brand book inside and out and can review creative assets, experiences, and opportunities through the lens of our archetype and customer promises
• Plans and manages part of the Lifecycle team, department processes, and practices to ensure that programs are aligned with company business goals and objectives
• Shares actionable insights based on a deep knowledge of email, SMS, push notifications and in-App messaging
• Experience with Braze customer engagement platform is preferred
• Has experience in email marketing and can derive insights quickly, effectively communicating findings to the team with rationale
• Accountable for understanding Mint’s performance across all channels of the customer’s Lifecycle, subscriber flow, and opportunistic ways to bolster usage with data-driven decision-making and insights into real-time optimizations
• Clearly analyze and articulate areas of opportunity in the Lifecycle, with an emphasis on campaign measurement and testing
• Tracks, analyzes, and communicates product and program performance. Proactively recommends action plans to address variances in brand performance against annual plans

Benefits

• Competitive salary
• Health insurance
• 401 (k)
• Flexible spending accounts
• EAP
• Education reimbursement
• Parental leave
• Unlimited vacation
• Bonuses
• Company paid holidays