Remote Senior Biopharmaceutical Marketing Specialist

Summary

Join SOPHiA GENETICS as a BioPharma Marketing Lead to create, own, and implement campaigns and marketing tactics for awareness campaigns, targeted account-based marketing or product launch campaigns. Establish the go-to market strategy for assigned business and actively creates and monitors multi-channel campaigns.

Requirements

• 5 + years of integrated marketing experience in a healthcare-related sector (BioPharma, BioTech, CRO, Healthcare Agency) is required
• Direct exposure feeding top-of-funnel activity and driving demand generation is critical
• Experience with defining marketing strategy and creating marketing campaigns and marketing plans required
• Extensive mastery of email marketing and marketing automation tools (Pardot preferred), Google Analytics, Google Ads, CRM platforms (especially Salesforce), Microsoft Office Suite, and project management platforms
• Fluent in English is a must. Any other language would be an asset

Responsibilities

• Create, own, and implement campaigns and marketing tactics as part of awareness campaigns, targeted account-based marketing or product launch campaigns
• Establishes the go-to market strategy for the assigned business and actively creates and monitors multi-channel campaigns
• Works closely with content writers, creative design and digital marketing experts to ensure that campaign tactics match market segment needs
• Collaborates with third party vendors necessary to ensure comprehensive coverage across relevant channels and targeted audiences
• Frequently interacts with Sales and Product Management to ensure continuous alignment with business strategy
• Tracks agreed KPI's to measure ROI of commercial marketing campaigns
• Builds, maintains, and analyzes digital advertising campaigns to ensure the content is reaching the right audiences within budget and timeline

Benefits

• A flexible, friendly and international working environment with a collaborative atmosphere
• An exciting company mission that brings together science and technology to directly impact the lives of patients with life threatening illness
• A fast-growing company with plenty of opportunity for personal growth and development