Remote Senior Content Marketer

Summary

Join Zuora as a Content Marketing Specialist and contribute to the company's market leadership by educating the B2B SaaS industry on usage-based pricing models. Develop and implement a content marketing strategy, create high-quality content, manage the content lifecycle, and serve as the primary point of contact for SEO vendors.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or related field
• 6+ years of experience in content marketing, preferably in B2B SaaS or technology industries
• Proven track record of creating and distributing successful content marketing campaigns that drive business results
• Excellent writing and editing skills with the ability to adapt tone and style for different audiences and formats
• Strong understanding of SEO best practices and experience with SEO tools
• Familiarity with content management systems and marketing automation platforms
• Data-driven mindset with experience in content analytics and performance measurement
• Ability to work collaboratively in a fast-paced environment
• Up-to-date knowledge of content marketing trends and best practices in the B2B SaaS space

Responsibilities

• Develop and implement a content marketing strategy that supports our overall marketing objectives and GTM goals, with a specific focus on our Usage Solution
• Create high-quality, engaging content across various formats (blog posts, whitepapers, case studies, ebooks, infographics, etc.)
• Manage the entire content lifecycle, from ideation and creation to approvals and distribution across various channels
• Own the content calendar and ensure timely delivery of all content projects
• Develop and execute a robust content distribution strategy across various channels
• Serve as the primary point of contact (POC) for SEO vendors, managing relationships and coordinating efforts to improve organic search visibility
• Edit and refine articles written by other team members, subject matter experts, or external contributors to ensure consistency in quality, tone, and messaging
• Analyze content performance metrics and use data-driven insights to continuously improve content strategy, tactics, and distribution

Benefits

• Competitive compensation, corporate bonus program and performance rewards, company equity and retirement programs
• Medical insurance
• Generous, flexible time off
• Paid holidays, “wellness” days and company wide end of year break
• 6 months fully paid parental leave
• Learning & Development stipend
• Opportunities to volunteer and give back, including charitable donation match
• Free resources and support for your mental wellbeing