Senior Manager, Content Marketing

Summary

Join our dynamic traffic acquisition marketing team at Peerspace, where we're driving company growth through strategic traffic-generating and brand-building initiatives.

Requirements

• 5+ years in an SEO content marketing position
• Proven track record of developing and executing successful content marketing strategies that drive significant organic traffic growth
• Strong understanding of SEO best practices, search engine algorithms, and ranking factors
• Proficiency in using SEO tools and analytics platforms such as Google Analytics, Google Search Console, SEMrush, or similar
• Familiarity and strong interest in AI technologies and their potential applications to content marketing and SEO
• Comfortable working with various, cross-functional, internal and external groups to deliver meaningful results on time and on budget
• Detail-oriented, analytical mindset with a passion for data-driven decision-making
• Experience with Wordpress or similar content management systems
• Strong project manager, ability to work independently and manage multiple projects simultaneously
• Excellent written and verbal communication skills
• Highly coachable and genuine ability to be a team player
• Bachelor's degree required; Advanced degree or certifications in SEO or Digital Marketing is a plus

Responsibilities

• Develop and execute a comprehensive SEO strategy for Peerspace.com's editorial pages to improve search engine rankings, increase organic traffic, and drive user engagement
• Conduct in-depth keyword research to identify high-volume, relevant keywords and topics for editorial content creation and optimization
• Coordinate with external content creators or agencies to scale content output, providing clear direction, feedback, and quality standards
• Implement on-page SEO best practices, including optimizing meta tags, headings, and internal linking structures, to enhance search visibility
• Develop and execute off-page SEO strategies to build quality backlinks and enhance domain authority
• Set up and monitor content performance metrics, using platforms like Google Analytics, Ahrefs, SEMrush, and AI-powered analytics to extract insights and continuously refine content and SEO strategies
• Regularly report on key SEO metrics and performance indicators in SEO review meetings, utilizing data-driven insights to refine strategies
• Audit existing content workflows and make recommendations for AI integration to enhance content production, personalization, and automation
• Create and optimize editorial content using AI-powered tools to streamline ideation, writing, and editing processes, ensuring efficient scalability without compromising quality
• Stay informed on industry trends, algorithm updates, and best practices in SEO, AI, and content marketing; proactively identify opportunities to adjust our SEO and content strategies in response to developments like Google’s Search Generative Experience (SGE)
• Experiment with emerging AI tools to enhance the content creation process, including areas like voice, style, sentiment, and personalized content recommendations
• Conduct regular content audits to ensure all published materials remain relevant, up-to-date, and optimized for SEO, recommending and implementing refreshes as needed
• Own the content calendar, coordinating with stakeholders to ensure timely, impactful content releases across all relevant channels

Benefits

• 100% employee coverage of medical, dental and vision insurance
• $500 annual professional development allowance
• Discount on all Peerspace bookings
• Laptop, high res display, and stipend to setup home office
• Monthly cell phone and internet credit
• Coworking membership if needed (in lieu of home office)
• Access to the Peerspace network of inspiring spaces to do your best work
• Flexible take it as you need it time off policy
• Wellness Fridays observed company wide
• Biannual in-person, all company offsites and team-building events (in Peerspace locations, of course)