Remote Senior PPC Manager, Media Buyer

Summary

Join us at Lovi, a fast-growing startup developing an all-in-one AI cosmetologist app, and become our Senior PPC Manager to devise and execute strategies for user acquisition from web and app traffic.

Responsibilities

• Develop and execute comprehensive user acquisition strategies for our web and app platforms, encompassing various paid social channels and partnerships
• Oversee and optimize user acquisition campaigns, monitor performance, and make data-driven decisions to achieve key performance indicators (KPIs) such as conversion rates, ROI, and user retention
• Responsible for managing the user acquisition budget efficiently, allocating resources across channels to maximize results and deliver strong ROI
• Conduct in-depth market research to identify emerging trends, competitor activities, and new opportunities to stay ahead of the curve
• Collaborate with the creative and content teams to ensure marketing assets are optimized for different acquisition channels and resonate with the target audience
• Utilize analytical tools and data insights to measure the effectiveness of campaigns, track user behaviour, and identify areas for improvement
• Implement A/B testing methodologies to optimize ad creatives, landing pages, and other elements of the user acquisition funnel
• Develop targeted user segmentation strategies to personalize marketing messages and enhance user engagement
• Regularly report on campaign performance and provide actionable insights to management and stakeholders
• Stay up-to-date with industry best practices, trends, and new technologies to continually improve user acquisition efforts