Jr. Paid Ads and Analytics Specialist

Summary

Join WebFX, a full-service digital marketing agency, as a Jr. Paid Ads and Analytics Specialist to provide world-class digital marketing solutions to mid-size businesses around the world.

Responsibilities

• Partner with senior digital marketers and support some of our largest campaigns and client accounts
• Analyze performance data (in Google Analytics and MarketingCloudFX) and prepare monthly digital marketing campaign reports
• Develop appropriate SEO strategies and action plans/optimizations based on data
• Manage large PPC (think Google Ads!) campaigns and budgets and work to ensure a positive ROI for clients
• Perform research to ensure client success - think keyword research to competitor analysis, and everything in between
• Devise the content strategy and outlines for our team of copywriters and manage the execution of web content based on client needs and preferences
• Manage the ideation, planning, and execution efforts of CRO special projects and champion CRO best practices for clients
• Perform A/B, website usability, and website conversion rate testing to determine what works best for your client and provide recommendations accordingly
• Interpret web analytics, demographic data, market research, and buyer behaviors, and generate and execute strategies as they relate to findings
• Manage the planning and execution of email marketing campaigns
• Optimize web content for keywords related to client products and services
• Get your hands dirty’ and get into the backend of client websites to correct errors and technical issues and implement content