Remote Thought Leader Liaison, Associate Director

Summary

Join a dynamic team as the Thought Leader Liaison, responsible for commercial planning and execution of one of the company's rare disease brands. Develop and maintain meaningful relationships with HCPs, drive thought leader advocacy, and facilitate executive exchanges.

Responsibilities

• Serve as the face of the commercial team to a specific KOL community
• Create and lead a thought leader engagement action plan to drive education of and advocacy for the brand aligned with its FDA-approved indication
• Drive thought leader advocacy for the clinical profile aligned with brand and market development strategies
• Identify commercial opportunities/gaps that may help advance patient care at either the thought leader’s institution or surrounding community
• Facilitate executive exchanges with SpringWorks senior leadership team, as needed
• Contribute to advisory planning in identifying key treatment or educational gaps for further understanding regarding specific disease state
• Participate in the planning and execution of key congress meetings and associated commercial thought leader congress activities
• Gather on-label insights on KOL preferences, opinions, and behaviors to understand attitudes/beliefs towards advocacy of brand as well as other disease state specific therapies
• Collaborate with brand marketing team to develop specific disease state and brand relevant content for peer-to-peer education (KOL videos, print supplement, speaker programming) aligned with brand strategy and messaging
• Partner with regulatory, legal, and compliance colleagues, and lead content through promotional review committee processes as needed
• Coordinate and manage promotional speaker programs inclusive of speaker nominations, contracting, onboarding, training, coaching, compliance support, program execution and feedback gathering across all commercial speaker programs (live, web-based, patient advocacy related)
• Collaborate in planning, execution, and pull through of GPO in-practice programs
• Engage with KOLs to obtain feedback on new and existing disease state/market and brand-related marketing strategies, materials, etc
• Assist in cross-functional planning and execution of expanding education through KOL voice amplification projects
• Assist in cross-functional planning, recruitment, and execution of advisory boards designed to capture feedback and inform brand strategies and decisions; and other KOL projects/focus groups as needed
• Identify and attend key regional/local congresses
• Serve as commercial representative at select, national congresses and facilitate thought leader engagements
• Collaborate with sales managers/teams to understand any regional/local drivers or barriers that uniquely impact the business and communicate those to the brand marketing team
• Provide recommendations/guidance on ways to enhance drivers and mitigate barriers
• Execute local/regional marketing initiatives to drive the awareness and utilization of targeted brand in alignment with the FDA-approved indication
• Coordinate with local field teams (sales, medical affairs, market access) to establish /communicate clear and distinct roles and responsibilities for each SpringWorks field team member with KOL/Institution
• Perform other duties and responsibilities as assigned