VP Director, Catalyst

Summary

Join Golin Dallas as a Vice President, Director to lead business strategy for a fast-paced CPG brand, developing influencer and earned media strategies, and managing client relationships.

Requirements

• 10+ years relevant experience in communications; earned media expertise is a must – retail experience a plus!
• BA/BS in Journalism, English, Communications, Public Relations, Marketing or related field
• Strong hold of the consumer media landscape and a tactfulness for knowing what drives consumer news cycles
• Ability to engage with and counsel senior level decision-makers across the client’s business and deliver connective insights to assist clients in driving alignment and execution of cross-company initiatives
• Demonstrated experience working directly with clients on day-to-day activities, managing teams to execute public relations plans effectively, and drafting and implementing communications programs within budget
• Expert problem-solving skills and an ongoing sense of resourcefulness to address multiple competing issues under tight deadlines
• Advanced knowledge of top-tier business and national consumer media, and well-developed-skills in building and maintaining traditional and digital media relationships
• Superior writing skills, expert in Associated Press style with the ability to develop and edit high-quality materials including: communications plans, media POV’s, press materials, fact sheets, bylined articles, trend analysis summaries, executive correspondence, and presentations
• Ability to motivate and lead a team with experience fostering team growth and development

Responsibilities

• Serve as the day-to-day lead for a proportionate share of the client portfolio
• Drive strategy, planning and client relationships, leading projects, clients and team
• Showcase a strong command of both digital and traditional communication practices and strategies
• Partner directly with senior and executive directors to ensure cohesion in strategic planning across multiple portfolios under one master client account
• Manage all respects of finance and staffing including budgets, forecasting, hiring and developing scopes of work
• Lead, mentor, coach and support team members in their goals, development and career pathing
• Harness skillsets across Golin’s G4 model to ideate and flesh out ideas as they relate to client objectives
• Contribute to the growth of our client portfolio, both through organic business development for the account you will serve on, as well as for the agency as needed
• Serve as a leader within the agency to further develop our offerings, capabilities and growth trajectory

Benefits

• Flexible time off
• Enhanced family care
• Generous health and wellness benefits
• Workplace hybrid flexibility
• Monthly LifeTime stipend for the gym or hobbies