Director, Growth Marketing

Summary

Join Origin as a Performance Marketing leader to drive user growth through developing and executing marketing strategies that drive customer activation, engagement, and retention.

Requirements

• 7+ years of product Growth Marketing experience for a B2B SaaS organization and/or D2C brand
• Leads a culture of experimentation, learning, and a growth mindset
• Results-focused and data-driven, using qualitative and quantitative insights to inform decision-making and prioritize roadmaps
• Deep understanding of the market, applied technologies, and domain expertise in email, push notifications, SMS, and in-app messaging
• Comfortable with all aspects of Marketing Automation
• Deep understanding of how technology can drive growth and retention

Responsibilities

• Build Origin’s performance marketing and media framework - inclusive of channel plan, budget and investment framework
• Manage performance marketing campaigns to drive acquisition across DTC and B2B - with a heavier focus on meta and paid search
• Define core KPIs and work closely with DS and engineering on developing our martech stack and reporting
• Identify target customer segments and develop unique channel strategies to drive adoption across our offerings
• Drive marketing positioning insights through paid messaging & creative tests
• Create marketing attribution funnels from scratch to measure return on investment, customer value, retention, and other value metrics
• Manage B2B and DTC performance marketing agencies

Preferred Qualifications

• BS or MS in computer science, engineering, or other technical degrees
• Have experience with acquisition demand generation and engagement and retention

Benefits

• Generous base salary
• Meaningful equity package
• Retirement - 401k for USA-based Originals
• Healthcare and wellness programs
• Healthcare
• Wellness stipend
• Mental wellness program
• Unlimited access to financial planning
• Life insurance for USA-based Originals
• Work-life balance
• Unlimited PTO
• Remote-first culture/work from anywhere
• Flexible hours
• Paid Parental Leave