Research Manager, Audience Insights

Summary

Join Black and White Zebra as an Audience Insights, Research Manager and lead a team of researchers in transforming data into actionable insights. You will develop and manage a research program, producing market-leading reports for SaaS executives. Collaborate with editorial, product, and strategy teams to ensure research findings shape business strategies. This role requires strong leadership, data analysis, and storytelling skills. You will mentor a team, implement research workflows, and stay ahead of industry trends. The position offers a competitive salary and a comprehensive benefits package.

Requirements

• 5+ years of experience in market research, business intelligence, or industry analysis (preferably in SaaS, tech, or digital media)
• Strong ability to turn data into insights that drive decision-making
• Curiosity and ambition to turn data into strategic foresight, not just validation
• Experience leading a team of analysts or researchers
• Proficiency in quantitative and qualitative research methodologies
• Expertise in survey design, data analysis, and competitive research
• Strong storytelling skills—able to create compelling narratives from complex data
• Excellent communication skills (written and verbal)
• Experience with data visualization, reporting tools, and research automation
• Ability to collaborate across content, product, and strategy teams

Responsibilities

• Lead the Research Function – Establish and oversee a structured research framework that combines primary and secondary, qualitative and quantitative methodologies to generate meaningful insights
• Deliver High-Impact Reports – Produce market research reports, industry benchmarking studies, competitive intelligence briefs, and SaaS trend analyses that guide both external audiences and internal business strategies
• Turn Data into Strategy – Work with content, strategy, product, and revenue teams to ensure research findings shape editorial direction, go-to-market plans, audience growth strategies, and monetization models
• Ensure Research is Actionable and Usable – Structure, tag, and document data in ways that make it easily discoverable and applicable across content, product, and revenue teams. Design and implement taxonomies and metadata frameworks to enhance data usability
• Scale Research Operations – Implement tools, automated systems, and best practices to make research workflows efficient, repeatable, and high-quality. Ensure scalability and compliance through data governance
• Stay Ahead of Industry Trends – Track SaaS market movements, emerging technologies, and competitive dynamics to keep our research relevant and forward-looking
• Engage with Thought Leaders – Conduct structured interviews with SaaS power users, consultants, community members, vendors, product managers, and industry analysts to bring real-world perspectives to our insights
• Develop & Mentor a Team – Lead and grow a high-performing team of analysts. Provide mentorship, clear feedback, and developmental opportunities to help them become strategic thinkers and storytellers
• Enable Internal Teams – Provide training, documentation, and tools that empower other teams to interpret and use research insights effectively in their own work
• Experiment with Insight Delivery – Explore innovative formats such as interactive dashboards, forecasting tools, executive briefings, and visual storytelling to increase the reach and impact of our insights

Preferred Qualifications

• Experience in SaaS industry research or technology market analysis
• Knowledge of tools like Tableau, Power BI, or SQL for data analysis
• Background in journalism, content strategy, or editorial research
• Experience presenting insights to executive leadership or investor stakeholders
• Familiarity with SEO and audience research methodologies

Benefits

• $100,000 - $160,000 a year
• Discretionary bonus
• Comprehensive benefits package
• Remote position