Search Optimization Specialist

Summary

Join Allied Global Marketing as a Search Optimization Specialist and leverage your expertise in SEO and ASO to optimize web and app ecosystems for diverse clients. You will lead technical SEO projects, drive ASO growth strategies, and integrate AI tools to scale optimization practices. This senior individual contributor role requires strong analytical and communication skills, experience presenting to clients, and proficiency with AI-driven SEO/ASO tools. The position is remote, with a preference for East Coast-based candidates due to the need to collaborate across US and UK time zones. You will be responsible for managing multiple projects, ensuring timely delivery and alignment with client goals. The ideal candidate is passionate about AI and its transformative potential in search optimization.

Requirements

• 3–5 years of hands-on experience in technical SEO implementation and strategy
• Proven expertise in: Schema markup and structured data
• Technical audits, crawl management, and site architecture
• SEO analytics and reporting (e.g., GA4, Search Console)
• Demonstrated experience in ASO strategy and execution, including metadata optimization and competitive performance tracking
• Experience presenting SEO/ASO strategies and findings directly to clients, including the ability to explain technical concepts clearly and persuasively to non-technical stakeholders
• Practical experience with AI-driven SEO and ASO tools (e.g., Surfer SEO, NeuronWriter, AppTweak, Sensor Tower, ChatGPT)
• Strong analytical and problem-solving skills; comfortable using data to drive decisions
• Excellent written and verbal communication skills, including client-facing presentation
• Passion for testing and integrating AI into search optimization workflows
• Comfortable working independently in a remote-first team, primarily on US East Coast hours

Responsibilities

• Lead and implement technical SEO projects, including: Technical site audits and on-page improvements
• Schema markup and structured data development
• Log file analysis and crawl budget optimization
• Drive ASO strategies to improve visibility and conversion in the Apple App Store, Google Play, and other app marketplaces
• Translate complex SEO/ASO findings into actionable insights for client teams and stakeholders with varying levels of technical knowledge
• Support strategy and account teams in client presentations, audits, and performance reviews as needed
• Optimize app metadata (titles, descriptions, keywords), visual assets (screenshots, previews), and manage review strategies
• Conduct keyword research and competitive analysis for both SEO and ASO, using AI-enhanced and traditional tools
• Investigate and respond to the evolving impact of LLM-based search experiences (e.g., ChatGPT, Claude, Perplexity) on discoverability, brand presence, and content optimization strategies
• Manage and optimize AI-powered workflows for search optimization using tools such as: Surfer SEO, NeuronWriter, ChatGPT (SEO)
• AppTweak, Sensor Tower (ASO)
• Align SEO/ASO efforts with Paid Media and Earned Media strategies to maximize holistic campaign performance and synergy across channels
• Manage multiple optimization projects in parallel, ensuring timely delivery and alignment with project scopes and client goals
• Monitor and maintain the accuracy, tone, and brand alignment of AI-generated content and optimization outputs
• Continuously evaluate emerging AI-powered platforms to ensure Allied remains on the cutting edge of SEO/ASO innovation

Benefits

• Medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO
• 10 company paid holidays