Segment Marketing Manager

Summary

Join our North American marketing team as a marketing expert to lead the development and execution of integrated marketing strategies. Partner with sales and marketing teams to boost awareness and demand for Genetec solutions. Translate industry insights into actionable strategies, understand customer needs, and create targeted content and campaigns. Manage campaign timelines, deliverables, and performance reports. Execute multi-channel campaigns to generate leads and boost brand awareness through various initiatives. Optimize the private sector event strategy and manage budgets effectively. This role requires strong collaboration, communication, and strategic thinking skills.

Requirements

• 8 years of marketing experience, including 5 years in B2B marketing with a focus on digital and demand generation
• Strong marketing generalist background with experience in both traditional and digital tactics, combined with a specialized focus on understanding your target audience
• Strategic thinker with strong execution and prioritization skills—able to turn ideas into action through other teams and in alignment with business objectives
• Proven success in partnering with sales teams, internal marketing groups, and technology partners to develop strategies, align on targets, and drive measurable business impact
• Excellent communication and collaboration skills, with the ability to influence cross-functional stakeholders
• Experience managing lead pipelines and optimizing digital channels such as SEO, SEM, email, social media, content, and third-party media
• Creative approach to owning and optimizing budgets, using performance data to guide investment decisions and improve ROI
• Understanding of marketing automation tools, CRM systems, and project management platforms (we use Marketo, Microsoft Dynamics, and Wrike)
• Bachelor’s degree in marketing, business, or related field, or equivalent experience

Responsibilities

• Partnering with North American sales and marketing teams to increase end-user awareness and demand for Genetec solutions
• Providing marketing subject matter expertise for your segments by translating industry insights into actionable marketing strategies
• Learning about customer personas, uncovering their pain points, and creating regional content and campaigns that address their challenges
• Managing campaign timelines, deliverables, and performance reports to ensure alignment with business goals
• Creating and executing multi-channel campaigns (email, digital, content, paid media) to generate and nurture high-quality leads in collaboration with the regional digital marketing team
• Boosting brand awareness through media relations, speaking opportunities, awards, and customer reference programs in partnership with the regional communications team
• Optimizing the private sector event strategy by identifying, managing, and assessing opportunities alongside the regional events team

Preferred Qualifications

• Experience with account-based marketing (ABM)
• Background in the security or technology industry
• Familiarity with channel sales models

Benefits

• Attractive compensation package with 401K match
• Training Tuition Reimbursement Program
• Work-life balance with a flexible working schedule