Senior Product Marketing Manager

Summary

Join TeamSense, a fast-growing, fully remote startup, as their first Product Marketing hire. You will be responsible for developing product messaging and positioning, crafting narratives, and engaging with various teams to drive awareness, pipeline, and revenue. The ideal candidate will have 7+ years of product marketing experience, excellent communication skills, and a data-driven approach. You will lead product launches, enable the sales team, and develop and execute go-to-market strategies. Success in this role requires strong collaboration skills and a passion for AI. TeamSense offers a comprehensive benefits package, including health insurance, paid time off, and a remote office budget.

Requirements

• 7+ years prior product marketing experience
• Excellent verbal, written, and visual communication skills, with experience translating technical features into benefits for a non-technical audience
• Be able to leverage data to proactively identify opportunities and drive impactful results

Responsibilities

• Lead the go-to-market launch of new releases, features and product initiatives and manage the cross-functional implementation of the launch plan
• Develop differentiated product positioning and value proposition through customer-centric messaging and marketplace intelligence
• For each product launch, conduct market segmentation analysis, define ideal customer profiles, define launch phases, develop product positioning/value props, establish pricing/packaging, and articulate KPIs for benchmarking
• Leads research and recommendation on pricing/packaging (competitive analysis, market testing) but works with leadership for final approval
• Ensure sales readiness by producing internal and external product-related content such as product sheets, case studies, presentations, sales training and partner communications
• Foster deep cross-collaboration between Product, Sales, and Marketing to consistently deliver clear, compelling, and differentiated product positioning within a highly competitive landscape
• Own market-facing narrative, ensuring accurate product positioning and proof points
• Develop competitive analysis resources, including battlecards, competitor grids and positioning maps

Preferred Qualifications

• Experience building and scaling product launches
• Shipped AI products before
• Worked in the Manufacturing industry or with HR professionals

Benefits

• Health, Vision, and Dental Coverage: We provide comprehensive health, vision, and dental insurance options to ensure you and your family's health and well-being
• Flexible Spending Account (FSA) and Health Savings Account (HSA): We offer optional FSA and HSA plans to help you save on eligible medical expenses with pre-tax dollars
• Paid Time Off (PTO): We believe in work-life balance and offer generous PTO, enabling you to relax, recharge, and spend quality time with loved ones
• Remote Office Budget: We understand the importance of a comfortable and productive remote work environment. TeamSense provides new employees with a budget for office-related spending to support your remote work setup