Senior Analytics Engineer

Summary

Join Apply Digital as a Senior Analytics Engineer, a subject matter expert in digital tag management system implementation. You will oversee the development and implementation of robust tag management systems, lead integration of first and third-party tags, and provide consulting services in web analytics. This role requires strong technical skills, experience with various analytics platforms (Adobe Marketing Cloud, Google Marketing Platform), and the ability to collaborate with data engineering teams. You will present recommendations to senior management and contribute to the overall direction of the Data & Analytics Discipline. Apply Digital offers a hybrid/remote work environment, a generous vacation policy, customizable benefits, and various professional development opportunities.

Requirements

• Adobe and Google certified
• Segment certified (implementation and/or marketer)
• 3 + years of experience in digital analytics implementation
• 3 + years of experience in Tag Management Solutions on Google Analytics or Adobe Analytics
• 3 + years of experience on digital marketing system implementation using tag management tools
• Strong SQL skills and experience with cloud data platforms (e.g., Snowflake, Azure, AWS)
• Experience with modern data stack tools such as dbt, Fivetran, Matillion, or similar
• Familiarity with Python and other programming languages used in data analysis
• Understanding of data architecture, data warehousing, and ETL/ELT processes
• Strong understanding of HTML, JavaScript, and web protocols to develop and implement analytics solutions
• Ability to manage multiple concurrent projects/initiatives
• A bachelor's degree in Computer Science, Data Science, Analytics, or Engineering

Responsibilities

• Oversee the development and implementation of robust, scalable tag management systems and understand how to leverage their capabilities (Adobe Marketing Cloud, Google Marketing Platform)
• Lead the operations of integrating first and third party tags
• Provide consulting services in web analytics, and tag management implementation
• Lead and participate in discussions to select and apply relevant analytic techniques and create actionable business insights
• Evaluate business goals and implement document tracking/tagging strategies to measure success
• Presentations and recommendations to senior management, business teams, and develop plans to help operationalize analytic solutions
• Keeps up to date with the latest data, machine learning, analytics technology trends, to help influence the direction for the Data & Analytics Discipline
• Collaborate with data engineering teams to ensure seamless data integration and management, facilitating effective analytics and reporting
• Implement and manage Martech platforms such as marketing automation, customer data platforms (CDP), and testing platforms to enhance marketing capabilities and customer insights

Preferred Qualifications

A master’s level education is an asset

Benefits

• Remote office set-up budget
• Annual celebrations
• Parental leave top-ups
• Great projects: Broaden your skills on a range of engaging projects with global brands and important work for causes we care about
• An inclusive environment: We’re truly committed to building a culture where diversity is celebrated and everyone feels welcome. So come as you are
• Learning opportunities: We offer generous training budgets, including partner tech certifications, custom learning plans, workshops, mentorship, and peer support
• Generous vacation policy: Work-life balance is key to our team’s success, so we offer ample time away from work to promote overall well-being
• Customizable benefits: Tailor your extended health and dental plan to your needs, priorities, and preferences
• Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both