Senior Analytics Engineer

Summary

Join Apply Digital as a Senior Analytics Engineer and design, implement, and maintain digital analytics solutions for our clients' digital transformation. Collaborate with cross-functional teams to ensure scalable and reliable data collection, establishing best practices for analytics instrumentation and governance. Leverage your expertise in digital analytics platforms (e.g., Google Analytics), tag management systems (e.g., Google Tag Manager, Tealium), JavaScript, SQL, and data layers. Ensure tracking mechanisms persist through dynamic content management systems (CMS) and databases, and implement consistent user-level tracking using CDP tools such as mParticle. This role requires strong English proficiency and experience working with remote teams across North America and Latin America. Apply Digital offers a hybrid/remote-friendly work environment, with a preference for candidates based in Latin America and aligning with PT or ET time zones. We are committed to building a culture where differences are celebrated and everyone feels welcome.

Requirements

• Strong proficiency in English (written and verbal communication) is required
• Experience working with remote teams across North America and Latin America, ensuring smooth collaboration across time zones
• 5+ years of experience in analytics implementation with leading platforms such as Google Analytics and Adobe Analytics
• Expert-level proficiency with Google Tag Manager, including implementation, debugging, and advanced configurations
• Solid hands-on experience in front-end web development, with strong knowledge of JavaScript, the DOM, HTML, and CSS
• Experience with Segment, mParticle or similar customer data platforms (CDPs) for streamlining data collection and integration across various analytics tools
• Experience with front-end instrumentation, QA, and debugging of analytics tags and events
• Familiarity with data modeling, architecture principles, and best practices for scalable and efficient analytics implementations
• Understanding of data architecture, data warehousing, and ETL/ELT processes
• Ability to manage multiple concurrent projects/initiatives
• Familiarity with consent management tools and privacy-compliant data collection practices
• A bachelor's degree in Computer Science, Data Science, Analytics, or Engineering

Responsibilities

• Support the development and implementation of robust, scalable analytics systems and understand how to leverage their capabilities (Google Analytics)
• Confirm end-to-end analytics and data tracking functionality following new CMS implementations
• Ensure attribution mechanisms persist, including tracking URLs through dynamic databases and systems
• Implement and maintain GA4 data layers based on pre-defined instrumentation rules
• Integrate user-level tracking via mParticle (e.g., mapping of mpid for behavioral data analysis and engagement tracking)
• Collaborate with analysts on the Apply Digital data team and client stakeholders to translate business needs into analytics solution designs
• QA data capture and reporting across web and mobile platforms; create and maintain documentation such as data dictionaries and QA workflows
• Present analytics findings and technical recommendations to business stakeholders and senior leadership
• Keeps up to date with the latest technical trends and industry best practices, with an opportunity to influence the direction for the Data & Analytics Discipline

Benefits

• Great projects: Broaden your skills on a range of engaging projects with international brands that have a global impact
• An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe
• Learning opportunities: We offer generous training budgets, including partner tech certifications, custom learning plans, workshops, mentorship, and peer support
• Generous vacation policy: Work-life balance is key to our team’s success, so we offer ample time away from work to promote overall well-being
• Customizable benefits: Tailor your extended health and dental plan to your needs, priorities, and preferences
• Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both