Senior Associate - Organic SEO Specialist

Summary

Join Neolytix, a boutique consulting firm, as a Senior Associate in Digital Marketing. This fully remote role offers significant performance incentives and requires expertise in organic SEO and a product mindset. You will build marketing proposals, research target markets, develop content strategies, manage client communication, track key performance indicators (KPIs), and stay updated on industry trends. The ideal candidate possesses advanced content management skills, understands keyword research and Google Analytics, and has experience with website design and WordPress. A minimum of 5 years of experience in organic marketing is required, with 8 years preferred. The position involves working independently and collaborating with a team to achieve marketing goals.

Requirements

• Graduate or a Post Graduate Degree in Business or Marketing Management
• Product Mindset – Constantly looking at ways to improve status quo in the next iteration
• Excellent Communication & Presentation Skills
• High Degree of proficiency in:Technical SEO – Competitive KW research, Link Google Analytics, Setup Goals, Tag Manager, Google Campaign UTM/ URL builder , Attribution Models
• On Page SEO – KW, Meta Snippets, Schema’s, Yoast or other WP plugins
• Influencer Marketing and Back Link Building
• Familiar with WordPress plugins ecosystem : Gravity Forms, Elementor , RankMath / Yoast
• Experience with SEO tools like Google Analytics, Screaming Frog, Search Console, Ahrefs , SEMRush etc
• Analytical skills to drill down into a data and identify solutions and factors impacting performance
• Creative, Solution mindset – ‘How it can be done’ rather than ‘This is what the problem is’
• Able to work independently Proactive, flexible, and hardworking teammate
• At least 5 years experience specifically in Organic Marketing, 8 years preferred

Responsibilities

• Build Marketing or services proposals for clients and prospects covering Website Design, SEO, Paid Campaigns & Social
• Research & understand Target Market, customers, competitors specific to a service niche
• Build Buyer personas, define and own the content strategy for different sales funnels
• Own the Marketing Lead conversion goals for accounts assigned to you
• Client Servicing – Promptly respond and answer communication from clients
• Communicate and manage client satisfaction on the projects assigned to you
• Track & report Conversions, Costs, Engagement, KW Ranking and SERP for identified KW in the form of SMART goals
• Track competitive landscape, conduct content audits to identify search trends and opportunities, with the help of SEO tools
• Audit & Monitor Sales Funnel - All leads flow through the system correctly with correct attribution
• Keep a Master checklist of all forms on website & document each sales funnel
• Keep a Master Checklist of all Pages & Schema Markups - Ensure periodic updates based on content updates
• Stay up to date on latest trends in the service areas you are focusing on and come up with new ideas to stay ahead of the competition
• Setup 1 pillar page for each service Keyword
• Maximize Page authority on Pillar page via Internal Linking
• Work with Devs to ensure all Website changes/ Issues are completed or resolved in a timely manner
• Ensure Content Plan supplements your Competitive & KW research
• Publish a rolling Monthly Content Plan - Published last week of each month for next month)
• Ensure Content is published periodically and timely
• Work with Dev team to implement Spam Protection Measures to capture leads accurately
• Conduct random audit on site and pages to make sure site functionality is up
• Work with Dev team to implement site uptime and site formatting break monitors
• Bring thought leadership in building new strategies for meeting marketing goals
• Organize work with the team to help you achieve your goals in the most efficient manner
• Support special projects for cross sell, promotion and new service launch

Preferred Qualifications

Website Design using WordPress. Some basic coding knowledge in PHP/ HTML/CSS is a plus (not mandatory)

Benefits

This is a fully remote, individual contributor role with significant performance incentives on top of a base salary