Senior B2B Content Creator And Copywriter

Summary

Join Sword Health, a Forbes Best Startup Employer, and be at the forefront of building and shaping a brand's voice and content strategy. As a Senior Content Creator, you will craft compelling narratives, establish a content presence, and drive lead generation. This role requires strong collaboration skills and experience in B2B marketing copywriting. You will work with a team to create high-impact content across various formats, analyze performance metrics, and stay ahead of industry trends. Sword Health offers a variety of benefits, including health insurance, remote work options, flexible hours, and unlimited vacation. This position is based in Portugal and requires a valid EU visa.

Requirements

• 7+ years of experience in marketing copywriting, with at least 3 years focused on B2B
• Experience with A/B testing tools and methodologies for content optimization and iteration
• Strong understanding of behavioral psychology and persuasion techniques in copywriting
• Ability to analyze performance metrics and apply insights to refine messaging and increase conversion rates
• Proficiency in AI-powered writing tools to enhance efficiency, optimize messaging, and scale content production
• Strong collaboration skills, with experience working closely with growth, design, and campaign teams to align messaging with business goals
• Highly proficient in spoken and written English, with exceptional attention to clarity and impact

Responsibilities

• Craft compelling, strategically driven copy that is clear, persuasive, and beautifully constructed for B2B target audiences
• Collaborate as a team with a Senior Designer, ensuring that ideas are conceptually strong, well-articulated, and executed with exceptional craft
• Write high-impact, conversion-driven copy across a wide range of formats, including landing pages, social media, scripts, editorial content, and campaign messaging
• Own the narrative and structure of deck presentations, ensuring storytelling is engaging, persuasive, and strategically sound
• Brainstorm and experiment with new creative ideas that help the brand stand out and drive our goals
• Deliver copy with speed, consistency, accuracy, and creative flair, adapting tone and style to suit different purposes
• Analyze content performance metrics and continuously refine messaging to drive lead generation
• Stay ahead of industry trends and creative best practices

Preferred Qualifications

• Experience in healthcare or SaaS content marketing
• Familiarity with marketing automation platforms and analytics tools for tracking content performance
• Strong understanding of behavioral psychology and persuasive writing techniques for optimizing conversion
• Background in UX writing
• Interest in AI-assisted content creation and staying ahead of emerging copywriting technologies

Benefits

• Health, dental and vision insurance
• Meal allowance
• Equity shares
• Remote work allowance
• Flexible working hours
• Work from home
• Unlimited vacation
• Snacks and beverages
• English class
• Unlimited access to our Learning Platform