Senior Manager

Summary

Join Qualtrics as a Senior Manager of Scaled Growth & Corporate Marketing, leading digital demand generation strategies for the Americas. You will develop and execute digital strategies, collaborate with cross-functional teams, and leverage data analytics to optimize campaigns. Success in this role requires strong project management skills, experience in B2B digital marketing, and proficiency in digital marketing tools. You will build strong relationships with stakeholders and contribute to achieving corporate pipeline targets. This role offers opportunities for professional growth in strategic marketing leadership, advanced digital proficiency, and cross-functional collaboration. Qualtrics provides a vibrant work environment with various benefits.

Requirements

• A minimum of 8-10 years of hands-on experience in B2B digital marketing or demand generation, with a strong focus on digital channels
• Proven track record of developing and executing successful digital marketing campaigns, specifically regarding pipeline and revenue management
• Strong project management skills with experience in coordinating cross-functional teams and initiatives
• Proficient in leveraging data analytics to inform marketing strategies and optimize performance

Responsibilities

• Demonstrate initiative in identifying opportunities for digital demand generation and engage with cross-functional teams to drive alignment with broader marketing initiatives
• Utilize analytics to inform strategies, optimize campaigns, and track performance against pipeline growth and marketing effectiveness
• Build strong relationships and communicate effectively with diverse stakeholders to ensure collaboration and alignment on marketing strategies
• Leverage knowledge in digital marketing tactics such as SEO, paid media, and content marketing to develop innovative strategies that drive scalable pipeline growth
• Understand and manage pipeline metrics, ensuring marketing initiatives effectively convert to opportunities and help achieve corporate targets
• Identify and execute digital strategies to drive scaled demand generation aligned with core Global Marketing initiatives
• Collaborate with the Integrated Marketing Management (IMM) and Digital teams to understand Global campaign plans and define additional regional digital tactics to enhance effectiveness
• Serve as the Digital strategy and plan subject matter expert across the Americas Field Marketing and Demand Generation team, providing guidance on best practices and innovative tactics
• Partner with the Scaled Growth and Corporate Marketing team to develop and deliver on pipeline targets for the Corporate business, ensuring that marketing initiatives are effectively translating into opportunities
• Work closely with the Scaled Growth team to identify and implement additional campaign strategies necessary to support achieving corporate pipeline targets, leveraging insights from previous campaigns
• Monitor and report on the effectiveness of outbound programs, measuring key metrics such as engagement rates, pipeline contribution, and conversion rates
• Regularly review and optimize content and messaging to maximize performance and drive demand

Preferred Qualifications

• Degree in Marketing, Business, or a related field
• Familiarity with digital marketing tools and technologies, including marketing automation (e.g., Marketo), CRM platforms (e.g., Salesforce), and analytics solutions
• Excellent copywriting skills for creating engaging digital content across various formats

Benefits

• Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration
• Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community
• Health and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life
• The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life