Senior Bilingual Content Strategist

Summary

Join Bixal as a Senior Bilingual Content Strategist and help accelerate digital transformation in the federal government! This remote, full-time position (contingent on contract award) requires developing and implementing content strategies for large websites and digital products. You will collaborate with cross-functional teams, leveraging data and human-centered design principles to enhance user experiences and achieve business goals. The ideal candidate possesses strong content strategy expertise, excellent communication skills, and experience working with Agile development teams. Spanish proficiency is a plus. Bixal offers competitive compensation and a comprehensive benefits package.

Requirements

• Bachelor’s degree in communications, journalism, marketing, or related field; a degree with a digital focus is preferred or other combination of education, training, and certifications
• 5+ years of experience developing and implementing content strategies for large websites and digital products; 7+ years of total professional experience
• Strong understanding of human-centered design (HCD) strategies, methods, and approaches, and how content strategy fits in and elevates UX and product design deliverables and solutions
• Spanish language proficiency or knowledge to support transcription of content as needed
• A portfolio of work that demonstrates a strong understanding of content strategy deliverables (e.g., content strategies, content models, content designs, UX writing)
• Experience working with Agile development teams
• Demonstrated experience working within cross-functional digital teams for at least 4 years
• Strong consultation and collaboration skills; comfortable facilitating meetings and workshops with cross-functional project teams
• Excellent verbal and written communication skills
• Experience in writing, revising, sourcing, and aggregating content
• Experience using voice of the customer data and analytics to support content strategy
• An understanding of plain language guidelines and accessibility standards (Section 508, WCAG)
• Experience working with content management systems and/or digital experience. platforms, including creating and managing plans for migrating content from legacy to modernized content management solutions
• Ability to obtain a Public Trust clearance

Responsibilities

• Analyze customer experiences to develop content strategies for digital properties
• Propose content and content solutions based on data and customer insights, utilizing keyword research, customer insights and a range of analytics tools to improve content, visibility and audience reach via digital channels
• Define and implement content management processes, including conducting routine content inventories, audits, and evaluations for quality, usability, accessibility, and inclusivity
• Define editorial standards and processes, including style and formatting guidelines
• Produce content models, metadata, taxonomies, and sitemaps
• Collaborate with UX researchers and designers on content design, user journeys and information architecture
• Prepare, organize, and publish content, ensuring the application of plain language guidelines and accessibility practices (e.g., Section 508 and WCAG)
• Collaborate with data analysts to optimize content for search engines, social media, and other distribution channels
• Write, edit, and test copy on digital platforms and products as needed
• Perform other duties as assigned
• Manage a complex stakeholder environment, with the ability to manage competing interests and find common ground

Preferred Qualifications

• Master’s degree in a related field
• Consulting/agency experience
• Previous work with government agencies or initiatives
• Deep experience with Google Analytics and Search Console, Tableau, and Medallia, among other analytics tools
• An understanding of digital marketing concepts and practices, aligning content strategy with marketing programs

Benefits

• Flex hours
• 401K with matching incentive
• Parental Leave
• Medical/dental/vision benefits
• Flex Spending Account
• Company provided short-term disability and life insurance
• Commuter benefits
• Generous PTO
• 11 Paid holidays
• Professional development opportunities