Summary
Join april, a B2B fintech startup, as a Senior Brand Designer to play a key role in shaping the brand's identity and visual assets. You will design marketing materials, manage the marketing website, and collaborate with cross-functional teams. The ideal candidate has 6-8 years of experience in graphic design, with a mix of agency and in-house roles, and proficiency in Figma and other design tools. B2B and financial services experience is a plus. This role offers the opportunity to contribute to a brand refresh and work in a fast-paced, collaborative environment. The salary range is $120,000-$140,000 (outside NYC/NJ) and $140,000-$165,000 (NYC/NJ). Candidates in the greater NYC area will work a hybrid schedule.
Requirements
- 6-8 years of experience, ideally with a mix of agency roles and in-house as a graphic designer on a marketing team
- Experience building and evolving new brand guidelines
- Deep proficiency in Figma and other relevant design tools
- Experience with web design and CMS platforms (we use Plasmic)
- A portfolio showcasing diverse design work across multiple mediums, demonstrating innovation, strategic thinking, and an ability to work within established brand systems
Responsibilities
- Play a key role in our brand refresh, helping define and evolve our brand guidelines for this new B2B focused iteration
- Design a wide range of marketing assets, including website visuals, newsletters, marketing emails, landing pages, sales decks, and social media
- Manage and enhance our marketing website—experience with modern, designer-oriented CMS platforms (we use Plasmic) is a must
- Develop creative assets for event marketing, including sponsorship activations, and branded swag—going beyond logos on merchandise to craft smart, contextual messaging that resonates with both internal and external audiences
- Collaborate with the product design team to create demo videos and product walkthroughs that support marketing and sales initiatives
- Work closely with the content marketing team to develop compelling visual content for videos and social platforms
- Oversee and manage a part-time freelance designer to support smaller-scale production tasks, ensuring efficiency and consistency in design output
Preferred Qualifications
- B2B and financial services experience is a HUGE plus
- Experience with video editing or animation (or a willingness to learn)
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