Senior Director, Brand Design

Summary

Join Underdog, the fastest-growing sports gaming company, as their Senior Director, Brand Design! You will lead and oversee all brand design efforts across various marketing channels. As a visionary creative leader, you'll collaborate with cross-functional teams and external agencies to ensure a consistent and persuasive brand identity. This role demands exceptional creativity, strategic thinking, and leadership to establish Underdog as a category leader. You will manage a team of designers, analyze audience insights, and work with marketing to optimize design impact. The position offers a competitive salary, equity, and excellent benefits.

Requirements

• 12+ years of agency or in-house creative experience with at least 5 years in a leadership role
• Master of your craft and a track record of building brands through exceptional creative work
• Deep agency-side or brand side experience working with or at global brands
• Proven ability to define and own brand design direction for innovative, category-defining products
• Thought leader of highly successful creative, brand development, and multichannel marketing campaigns
• Portfolio packed with work that has driven outsized business results and won recognition in the industry
• Excellent people leader with proven ability to manage teams, the work, and influence outcomes with multiple stakeholders
• Strong executive presence with highly verbal communication skills including the ability to present with impact
• Ability to initiate and drive opportunities independently across multiple complex projects that have strategic implications for the brand and company, while operating in an environment that changes quickly

Responsibilities

• Drive the development of the Underdog Brand to be recognized as the leader in the category
• Develop and maintain a world-class brand identity across all marketing channels, ensuring consistency
• Lead, mentor, and develop a team of designers, providing feedback and guidance to enhance their skills and creativity
• Develop and maintain the Underdog Brand to ensure consistency and creative excellence across all platforms
• Collaborate with marketing, design, promotion, content and product teams to ensure all design and creative elements create an optimal experience across our platforms
• Analyze audience insights to inform design direction and strategy
• Work closely with other team leads to drive creative excellence
• Work with creative management to address performance, workflow, and quality issues
• Work closely with marketing team to assess the impact of creative campaigns, leveraging data and analytics to optimize design to maximize impact
• Manage relationships with external agencies, fostering collaboration and creative excellence

Benefits

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• A $500 home office allowance
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents