Venafi is hiring a
Senior Campaign Manager

Summary

Join Venafi as a Senior Campaign Manager and help build their growing Machine Identity Security pillar by designing and executing effective campaigns to educate the market and drive demand for Secrets Management solutions worldwide. This role requires 7-10 years of multichannel campaign strategy development and marketing execution experience.

Requirements

• Experience in B2B Enterprise Technology Marketing
• 7-10 years of multichannel campaign strategy development and marketing execution experience

Responsibilities

• Lead strategic planning and digital customer journey execution of integrated marketing campaigns to reach a defined target audience
• Work in collaboration with product marketing, sales, overlays and organizational leaders to develop a deep understanding of our audience strategy, including key personas, ideal customer profiles, and market drivers
• Support the content strategy in partnership with the corporate messaging and content marketing teams to develop thought leadership strategies, story arcs and agreed upon content deliverables to position Venafi as an industry leader in Identity Security at every stage of the buyer’s journey
• Build integrated campaign architecture and channel mix designed to lead the target audience along a cohesive buyer’s journey from awareness through adoption and expansion; selecting and executing tactics that will achieve target goals
• Develop nurture strategy and framework in collaboration with marketing automation team to ensure maximum lead conversion
• Manage digital footprint and strategy related to supporting campaign objectives in partnership with the web, social and digital media teams
• Manage and coordinate the campaign implementation process, aligning with key stakeholders across marketing functions on roles, responsibilities, key objectives, timelines, milestones, and deliverables
• Maintain internal collaboration site, keeping available campaign materials and kits up to date and readily available for global activation by various teams and stakeholders
• Support sales and SDR enablement to ensure highly successful outbound prospecting motions, and a consistent messaging framework across every prospect interaction with Venafi
• Partner with the channel marketing organization to deliver scalable repeatable programs to be executed through the channel to support shared business goals
• Document processes, create templates, publish program briefs and execution instructions
• Analyze and evaluate campaign performance, reporting out to key stakeholders regularly and optimizing performance based on real time

Benefits

• Venafi pays 90% of the monthly premium for medical insurance and 100% of the monthly premium for dental, vision, life insurance, short and long-term disability, and accident insurance for both team members and their families
• Venafi offers an open time off policy and observes 12 holidays each year
• Venafi offers a 401(k) with company matching, company HSA contribution, 2x salary employer-paid life insurance, parental leave, pet insurance, fertility, adoption and surrogacy benefits!