Sporty Group is hiring a
Senior Casino Business Insights Analyst, Remote - Europe

Summary

The job is for a Marketing Analyst in the gaming industry, focusing on data analysis and strategic marketing for Sporty's Casino business. Responsibilities include analyzing marketing campaigns, conducting market research, developing marketing dashboards, and collaborating with external partners. Requirements include previous experience as a Marketing Analyst or similar role, analytical skills, proficiency in data analysis tools, and excellent communication skills.

Requirements

• Possess previous experience as a Marketing Analyst or similar role with a focus on data analysis and strategic marketing
• Have analytical skills with expertise in statistical analysis, data modelling, and segmentation techniques
• Possess a proficiency in data analysis tools such as Excel, SQL, and statistical software (e.g., R, Python)
• Have previous experience with web analytics tools (e.g., Google Analytics) and marketing automation platforms
• Possess the ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced, dynamic environment
• Have excellent communication and presentation skills, with the ability to effectively convey complex data insights to stakeholders at all levels

Responsibilities

• Leading the analysis of marketing campaigns, customer behaviour, and market trends to provide actionable insights and recommendations
• Utilising advanced analytical techniques and tools to measure and evaluate the effectiveness of marketing initiatives
• Conducting in-depth market research and competitive analysis to identify industry trends, emerging opportunities, and potential threats, and provide strategic recommendations
• Developing and maintaining marketing dashboards, reports, and visualisations to track KPIs and communicate insights and recommendations
• Assisting in the forecasting and budgeting processes by providing data-driven insights and recommendations to optimize marketing spend and maximise ROI

Benefits

• Quarterly performance bonuses
• Flexible working hours
• Top-of-the-line equipment
• Education allowance
• Referral bonuses
• 28 days paid annual leave
• Highly talented, dependable co-workers in a global, multicultural organisation
• Our teams are small enough for you to be impactful
• Our business is globally established and successful, offering stability and security to our Team Members