Remote Senior Casino Business Insights Analyst

Summary

Join Sporty's team as a Marketing Analyst and drive success for their rapidly growing Casino business by leading marketing campaigns, analyzing customer behavior, and providing actionable insights.

Requirements

• Possess previous experience as a Marketing Analyst or similar role with a focus on data analysis and strategic marketing
• Have analytical skills with expertise in statistical analysis, data modelling, and segmentation techniques
• Possess a proficiency in data analysis tools such as Excel, SQL, and statistical software (e.g., R, Python)
• Have previous experience with web analytics tools (e.g., Google Analytics) and marketing automation platforms
• Possess the ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced, dynamic environment
• Have excellent communication and presentation skills, with the ability to effectively convey complex data insights to stakeholders at all levels

Responsibilities

• Leading the analysis of marketing campaigns, customer behaviour, and market trends to provide actionable insights and recommendations
• Utilising advanced analytical techniques and tools to measure and evaluate the effectiveness of marketing initiatives
• Conducting in-depth market research and competitive analysis to identify industry trends, emerging opportunities, and potential threats, and provide strategic recommendations to stay ahead of the competition
• Developing and maintaining marketing dashboards, reports, and visualisations to track KPIs and communicate insights and recommendations
• Assisting in the forecasting and budgeting processes by providing data-driven insights and recommendations to optimize marketing spend and maximise ROI
• Collaborating with external partners, agencies, and vendors to leverage their expertise and resources in executing marketing campaigns and initiatives

Benefits

• Quarterly performance bonuses
• Flexible working hours
• Top-of-the-line equipment
• Education allowance
• Referral bonuses
• 28 days paid annual leave