Senior Content Designer

Summary

Join Instacart as a Senior Content Designer and shape product experiences that impact millions. You will collaborate with designers, product managers, and engineers to create clear, engaging content for various consumer touchpoints. Responsibilities include developing and iterating on language that drives results, designing LLM prompts, and upholding Instacart's content standards. The ideal candidate possesses 6+ years of experience in UX writing for web and mobile, expertise in written language and design thinking, and proven ability to leverage AI/LLM technologies. This remote role offers competitive compensation and benefits, including equity grants, and a flexible work environment.

Requirements

• 6+ years crafting content for web and mobile interfaces, with a portfolio showcasing clear, effective UX writing
• Expert command of written language, design thinking, and content frameworks that translate business goals and user insights into intuitive experiences
• Proven ability to engineer prompts and utilize AI/LLM technologies to amplify content production and personalization
• Self-starter who thrives in fast-paced, ambiguous environments—balancing big-picture vision with executional excellence
• Strong understanding of information architecture and how language and visual design intersect to guide users seamlessly

Responsibilities

• Collaborate with cross-functional feature squads to craft end-to-end UX content for Instacart’s core consumer experiences, focusing on onboarding, engagement, and retention surfaces
• Develop, ship, analyze, and iterate on language that drives clear outcomes, using data and research insights to inform decision-making
• Design standards-based LLM prompts and leverage AI tools to personalize and scale content without sacrificing quality or brand voice
• Uphold and evolve Instacart’s content standards, ensuring every word aligns with our tone, accessibility guidelines, and global frameworks
• Champion a culture of candid feedback and collaboration, sharing work early and often while mentoring peers in content best practices

Preferred Qualifications

• Experience spanning multiple content formats (interfaces, microcopy, emails, notifications, style guides)
• Background in designing for global audiences and accessibility standards
• Familiarity with experimentation frameworks (A/B testing, multivariate testing) to measure content impact
• Track record of mentoring or leading content initiatives within cross-functional teams

Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work
• This role is remote and the base pay range for a successful candidate is dependent on their permanent work location
• Offers may vary based on many factors, such as candidate experience and skills required for the role
• Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants