Senior Copywriter

Summary

Join Brado, a consumer engagement firm, as a Senior Copywriter and be a part of the creative Studio team. You will be responsible for strategic copywriting, creative concept development, and UX copywriting across various mediums. The ideal candidate possesses 5-6 years of experience in copywriting, with a focus on digital content and experience in the health and life science industry. You will collaborate with multidisciplinary teams and ensure brand consistency. Brado offers a comprehensive benefits package including health insurance, retirement plan, life insurance, unlimited paid time off, family leave, and short-term/long-term disability. The role also includes work from home flexibility.

Requirements

• 5-6 years of experience developing a range of copy, from strategic content to creative campaigns, preferably in the digital space
• 2+ years partnering with senior creative talent, guiding big picture concepts and leading strategic partnership with strategy counterparts
• Experience in Health and Life Science category
• Proven expertise in copywriting and brand storytelling, with a strong portfolio showcasing impactful work
• Experience collaborating with multidisciplinary creative talent including copywriters, designers and UX
• Deep understanding of branding, messaging strategy, and audience engagement
• Ability to manage multiple projects at speed, making sharp decisions with clarity

Responsibilities

• Oversee and participate in all copy efforts, including marketing campaigns, product messaging, and rapid-response creative
• Develop messaging strategies that elevate the brand, connect with audiences, and deliver on our brief
• Write and edit high-impact copy for a variety of mediums (e.g.: paid social ads, collateral, emails, landing page, OOH)
• Ensure copy and design work together, creating seamless, high-quality content
• Concept and deliver copy for strategic brand and company marketing and internal materials including web copy, case studies, thought leadership, employee spotlights, and other content
• Ensure the voice of both our clients and our internal efforts is consistent and compelling
• Lead conceptual thinking on a range of creative endeavors including but not limited to, digital and social content, digital and print advertising campaigns, program launches and employee and stakeholder communications
• Understand the connection between consumer tensions and brand business problems to generate simple and unexpected solutions
• Work with creative support team to ensure program elements are cohesive under concepts and maintain quality
• Partner with UX team to develop a range of copy for our Conversational AI Engagement platform (introduction copy, welcome and re-engagement email campaign)
• Participate in naming and branding exercises to develop a persona and tone for AI products
• Understand the nuances in writing for web and app-based experiences
• Excel in directional and action-oriented copy, optimized for mobile and email

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Life Insurance (Basic, Voluntary & AD&D)
• Unlimited Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Work From Home