Senior Copywriter

Summary

Join Felix, a leading digital healthcare company, as a Senior Copywriter and play a pivotal role in shaping our brand's voice and creative campaigns. You will be responsible for establishing our brand tone, developing compelling copy for various platforms (TV, video, digital ads, social media), and collaborating with cross-functional teams. This role demands a deep understanding of writing, marketing, and creativity, along with experience in highly regulated industries. You'll have the opportunity to work on national campaigns, contribute to thought leadership pieces, and optimize website copy for SEO. Felix offers a remote-first work environment, competitive compensation, and a supportive team culture.

Requirements

• Has 7+ years of writing experience, including 3+ years of agency experience
• Has experience connecting big creative ideas for mass-reach, TV-led ad campaigns
• Has experience in highly regulated industries (ideally healthcare)
• Holds strong opinions about what separates good from great writing
• Has an extremely high bar of quality
• Has the ability to switch between long form-narrative, short-form punchy marketing copy
• Obsesses over details and has genuine passion for writing and creativity
• Is an excellent communicator with creatives and non-creatives alike, and is comfortable and eager to give and receive feedback
• Approaches creative problem-solving with a patient-centric mindset
• Maintains strict adherence to industry regulations and legal requirements, particularly for all patient-facing materials
• Thrives in a fast-paced environment working with a small team
• Is kind and empathetic, and genuinely excited about the possibilities in the healthcare space
• Has a portfolio that demonstrates relevant writing experience

Responsibilities

• Establish tone of voice, consistent terminology, and POV language for the brand spanning multiple patient touchpoints
• Concept big creative ideas for national reach, omni-channel marketing campaigns
• Write scripts for both brand & functional level TVCs to serve as the backbone for mass-reach campaigns, digital performance marketing, as well as UGC and influencer marketing
• Develop messaging for static and video digital ad creative for always-on digital growth marketing
• Collaborate with subject matter experts to create thought leadership pieces, educational content, and articles addressing patient needs or industry trends
• Conceptualize and write copy for lifecycle brand marketing campaigns, including onboarding, retention, upselling, and win-back emails, to enhance customer engagement and satisfaction
• Work closely with CRO and design to write copy for the Felix website, using best practices for UX combined with marketing flair to improve conversion usability
• Incorporate SEO best practices into website copy, blog articles, and metadata to improve search rankings and visibility
• Adapt long-form content into bite-sized, engaging pieces for social media (Instagram, TikTok, Twitter, LinkedIn, and Facebook) keeping in mind platform-specific best practices
• Work closely with compliance teams to balance creativity with accuracy and compliance
• Contribute to a broader culture of creativity on the marketing team by participating in creative brainstorms and group critiques

Benefits

• Full medical, dental and vision benefits
• Maternity/paternity policy
• 4 weeks vacation (3 weeks anytime + 1 week during the holidays)
• Competitive compensation
• Stock option grant
• Remote first, work from anywhere in Canada
• Incredible culture powered by a highly collaborative and high performing team
• Large impact at an early stage technology company
• Professional development opportunities, working closely with founders and the senior leadership team