Senior Copywriter

Summary

Join Parsley Health as a Part-Time Senior Copywriter and own the brand voice across key marketing channels. You will craft compelling copy for various platforms, ensuring high conversion rates. This role demands deep experience in consumer marketing, particularly in digital channels and CPG. You'll collaborate with various teams, analyze results, and iterate copy for optimal performance. The position is a 20-hour/week 1099 contract, offering an hourly rate of $60, with compensation adjusted based on experience. Parsley Health is committed to diversity and inclusion.

Requirements

• 4+ years of digital copywriting experience with strong direct response and conversion skills
• Strong experience writing across email, paid ads, social, and landing pages with a proven track record of driving action
• Ability to translate scientific or clinical content into clear, engaging consumer language
• A deep understanding of customer psychology, and the ability to write for multiple personas and channels simultaneously
• A “batteries-included” mindset—proactive, resourceful, and energized to make copy better across every asset
• Passion for brand voice, storytelling, and elevating consumer experiences

Responsibilities

• Develop a deep understanding of our target audiences and refine our brand voice to engage and convert across every persona
• Craft performance-driven copy for digital marketing channels including email, paid social, landing pages, website, and lifecycle campaigns
• Write with empathy and authority on sensitive health topics, turning complex information into accessible and inspiring copy
• Collaborate closely with the growth, LCM, clinical, and operations teams to align copy with marketing strategy and performance data
• Constantly analyze results and iterate copy based on engagement and conversion performance
• Own copy quality across marketing campaigns, product messaging, paid ads, social media, and select member communications

Preferred Qualifications

Bonus points for health, wellness, or CPG experience

Benefits

• The hourly rate for this role is $60/hour , depending on skills and experience
• We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location
• Remote work