Senior Customer Insights Researcher

Summary

Join Adaptavist's research team as a Senior Customer Insights Researcher and contribute to data-driven decision-making. You will be responsible for collecting, analyzing, and presenting quantitative and qualitative research findings to inform product development and marketing strategies. The role involves identifying new market opportunities, segmenting customers, and creating impactful insights to guide business choices. You will work closely with product and management teams to ensure research outcomes are understood and valued. Adaptavist offers a flexible, remote-first work environment with unlimited PTO and generous parental leave. The team is globally distributed and works collaboratively to improve Adaptavist's customer-centric approach.

Requirements

• Spanish and English proficiency
• Proven market and/or business intelligence research experience, with a deep understanding of research techniques to evaluate new market prospects
• Experience leveraging market research insights to shape and inform business strategy, ensuring research outcomes directly strategic guidance, market positioning, and growth initiatives
• Experience creating market entry reports, calculating total addressable market, and defining market segmentation
• Ability to interpret and analyse large amounts of data, most importantly quantitative data
• Experience in communicating and influencing senior stakeholders, particularly Marketing, Engineering, and Product Management. Help them understand what “good research” looks like
• Strong communication and storytelling skills are critical to this role
• General knowledge about CRM platforms and data collection methods (e.g. surveying platforms, recruitment sources)
• Ability to recruit participants, in particular in hard-to-reach audiences
• Experience moderating research sessions and creating quantitative studies
• Self-starting, strong and evaluate, and inspiring: willing to go the extra mile
• Willingness to learn new methods and improve your skills

Responsibilities

• Promote research within Adaptavist
• Showcase the value of research by developing impactful insights capable of disambiguating critical business choices
• Help create and maintain a central knowledge base of our customers to guide our messaging and pricing strategies
• Deliver research insights with confidence and persuasiveness to drive product development and inform marketing strategies
• Work with management and product teams to build a better understanding of research outcomes and their value throughout Adaptavist
• Become the expert on our customers and the market landscape
• Deliver insightful user needs evaluation to commercially viable opportunities
• Understand business requirements and design research processes to satisfy them
• Collect data on consumers, competitors and the marketplace and synthesise it in actionable insights, reports and presentations
• Conduct quantitative research, such as processing and interpreting analytics data or designing, distributing and metric surveys
• Conduct qualitative research, such as designing, conducting and analysing data from field research, workshops, one-to-one interviews, or focus groups
• Conducting any other kind of research relevant to satisfy the research and business objectives, specially competitor-focused research (e.g. SWOT data, desk research, etc.)
• Provide recommendations based on research outcomes to product teams in a succinct, impactful, and efficient manner
• Support other professionals within Adaptavist to conduct research through expertise in research methodology and practical know-how
• Inspire teams to take on customer research as a permanent enterprise and guide them in their first research efforts
• Deliver insightful user needs data insights empowering to commercially viable opportunities
• Understand business requirements and design research processes to satisfy them
• Collect data on consumers, competitors and the marketplace and synthesise it in actionable insights, reports and presentations
• Conduct quantitative research, such as processing and interpreting data or designing, distributing and analysing surveys
• Conduct qualitative research, such as designing, conducting and analysing data from field research, workshops, one-to-one interviews, or focus groups
• Conducting any other kind of research relevant to satisfy the research and business objectives, specially competitor-focused research (e.g. SWOT analysis, desk research, etc.)
• Provide recommendations based on research outcomes to product teams in a succinct, impactful, and efficient manner
• Support other professionals within Adaptavist to conduct research through expertise in research methodology and practical know-how
• Inspire teams to take on customer research as a permanent enterprise and guide them in their first research efforts

Preferred Qualifications

• Experience in quantitative research is a strong plus
• Knowledge about statistical methods and packages
• Experience within a fast-paced tech environment
• Experience working with SAAS products

Benefits

• Unlimited holiday (PTO) allowance
• Flexible working hours
• MacBooks to all employees
• Additional support for fully remote workers to set up their home offices
• 26 weeks of fully paid leave for birthing parents
• 13 weeks for non-birthing parents
• Extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs such as menopause, menstruation, endometriosis, and PCOS