Senior Data Analyst

Summary

Join ROI·DNA as a Senior Data Analyst and leverage your marketing data expertise to drive impactful insights. You will analyze digital performance data, create compelling visualizations, and translate complex information into actionable recommendations for both technical and non-technical stakeholders. This role requires strong analytical and communication skills, proficiency in various data analysis tools, and experience with Google Analytics and other marketing platforms. You will collaborate with cross-functional teams to optimize marketing strategies and ensure data integrity. The ideal candidate possesses a strong foundation in marketing data and metrics, along with proven experience in data visualization and analysis. This is a fully remote position offering a competitive salary and comprehensive benefits package.

Requirements

• Bachelor’s degree in Data Science, Marketing, Business, or a related field
• 3+ years of experience in digital analytics, web analytics, or a related field
• Strong hands-on experience with Tableau Software and experience working with other data visualization tools such as Looker Studio, Google Query Language
• Proven ability to work with marketing data and metrics
• Experience working with Google Analytics
• Solid understanding of digital marketing channels, including SEO, paid search, display ads, and email marketing
• Ability to work with large datasets and distill complex data into clear, actionable insights
• Strong analytical skills and a results-driven mindset with a focus on improving customer conversion and marketing ROI
• Proficiency in Excel (pivot tables, advanced formulas) and SQL for data analysis and database querying
• Strong communication skills, both written and verbal, with the ability to explain technical concepts to non-technical audiences
• Detail-oriented with excellent organizational and problem-solving skills

Responsibilities

• Analyze digital performance data from various channels, including websites, campaigns, and marketing platforms, to uncover insights that improve customer engagement, conversion, and retention
• Monitor and report on KPIs, identifying trends, opportunities, and areas for improvement
• Develop and maintain reports and dashboards that clearly communicate trends, performance, and actionable insights
• Develop and maintain interactive dashboards, reports, and impactful representations of data using tools such as (Tableau, Looker Studio or Google Query Language)
• Present key findings to stakeholders in a clear and engaging manner
• Present complex data insights and findings in a clear and actionable way for both technical and non-technical stakeholders
• Translate raw data into meaningful recommendations that drive strategic and tactical marketing campaign decisions
• Leverage marketing data and metrics to identify areas for campaign and performance improvement
• Provide actionable recommendations to optimize marketing strategies, including paid media, SEO, and SEM efforts, based on data-driven insights
• Support A/B testing initiatives and contribute to the optimization of digital channels to enhance user experience and conversion rates
• Configure and manage web analytics tracking using Google Analytics, Google Tag Manager, and other relevant platforms
• Ensure accurate data collection and reporting by auditing client GA4 properties
• Collaborate closely with the Digital Media and Strategy & Planning teams, including Paid Search, Paid Social, Display, and SEO specialists, to strategize on data-driven insights
• Your role will involve crafting compelling narratives from data and identifying the key inputs needed to achieve impactful client data visualization goals
• Act as a liaison between data analysts, digital marketing teams, and client stakeholders, both internal and external, ensuring data accuracy and integrity throughout all stages of the data pipeline
• Facilitate open communication across teams to ensure alignment on campaign objectives, analytical needs, and the delivery of actionable insights that drive performance improvements
• Support marketing efforts by refining data collection strategies, ensuring that all relevant KPIs are tracked, and work collaboratively to troubleshoot any data discrepancies or gaps
• Ensure data integrity and quality by following and implementing best practices for data collection, management, and reporting
• Participate in data governance initiatives to uphold standards and compliance
• Identify opportunities for process automation and optimization in data handling and reporting
• Streamline workflows to enhance operational efficiency
• Contribute to the creation and ongoing maintenance of comprehensive process documentation, ensuring full visibility and alignment across the data team and key stakeholders, facilitating transparency and consistency

Preferred Qualifications

• Relevant certifications in Google Analytics (GA4), Google Tag Manager, or data visualization tools
• Familiarity with web development concepts (HTML, JavaScript) for tag management implementation and troubleshooting
• Experience with additional analytics platforms such as Adobe Analytics
• Martech experience across any ABX platforms, such as 6sense, Demandbase, Terminus, Bombora
• CRM experience with Salesforce
• Marketing Automation experience with platforms such as HubSpot, Marketo, Pardot
• Experience with cloud-based data warehousing systems such as BigQuery and Snowflake
• Hands-on experience with tag management systems such as Google Tag Manager or Adobe Tag Manager (Launch)

Benefits

• 100% remote
• Medical, Dental, Vision, Pre-tax medical & dependent care FSAs
• 401(k) matching program
• 20 days PTO, 11 Paid holidays & 10 Sick days
• Up to 12 weeks of Parental leave
• Monthly stipends for wellness, mobile, and at-home WiFi use
• Pet Insurance
• Quarterly volunteer hours
• Company-paid certifications
• Performance reviews, opportunities for feedback, and 1x1s with anyone you want, whenever you want