Senior Data Analyst

Summary

Join Underdog, the fastest-growing sports gaming company, as a Senior Data Analyst, Marketing! Lead advanced analytics initiatives to optimize our integrated marketing program across channels. Drive creative testing and optimization strategies to improve performance. Develop comprehensive reporting frameworks connecting creative performance to key metrics. Conduct in-depth analysis of campaign effectiveness, identifying opportunities for scaling and reallocation of spend. Partner with teams to translate data insights into actionable recommendations. Build and maintain interactive dashboards visualizing marketing performance for stakeholders. This role offers a competitive salary and benefits package.

Requirements

• At least 5 years of experience in marketing analytics with substantial focus on media performance and creative optimization
• Proven track record of conducting creative testing, analyzing results, and implementing optimizations that improved campaign performance metrics
• Strong experience analyzing user acquisition campaigns with a focus on CAC, LTV, and payback periods
• Expertise in connecting creative variables (messaging, design elements, formats) to performance outcomes across the user journey
• Advanced SQL skills with the ability to model complex datasets and join multiple data sources
• Experience building impactful visualizations and dashboards that highlight key insights and drive decision-making
• Strategic mindset with the ability to balance short-term performance metrics with long-term business objectives
• Exceptional communication skills for translating complex analyses into clear, actionable recommendations
• Collaborative approach to working with stakeholders across marketing, creative, product, and finance teams

Responsibilities

• Lead advanced analytics initiatives focused on optimizing our integrated marketing program across channels
• Drive creative testing and optimization strategies to improve performance at each stage of our acquisition funnel
• Develop comprehensive reporting frameworks that connect creative performance to downstream metrics like CAC, retention, and payback periods
• Conduct in-depth analysis of campaign effectiveness across media channels, identifying opportunities to scale successful approaches and reallocate spend from underperforming initiatives
• Partner with creative and media teams to translate data insights into actionable recommendations for campaign optimization
• Build and maintain interactive dashboards that visualize marketing performance and creative effectiveness for key stakeholders

Preferred Qualifications

• Experience in the daily fantasy sports, sports betting, or gaming industries
• Background in multivariate or A/B testing methodologies and statistical analysis
• Experience building and using attribution models that account for multiple marketing touchpoints
• Familiarity with behavioral analytics and understanding how creative elements influence user psychology
• Experience with Python, R or similar tools for advanced statistical analysis
• Knowledge of media mix modeling or marketing measurement platforms
• Passion for sports and understanding of seasonal dynamics in sports-related businesses

Benefits

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• A $500 home office allowance
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents