Summary
Join the Marketing Technology team at Airbnb as a Senior Data Scientist to improve brand marketing measurement and develop insights that support campaign planning and optimization.
Requirements
- 4 years industry experience in a quantitative analysis role (2+ years with PhD degree)
- Strong knowledge of causal inference and experimentation
- Skilled in statistical programming (Python or R) and database usage (SQL)
- Ability to solve business problems using appropriate methods and models
- Ability to communicate clearly and effectively to cross functional partners of varying technical levels and drive impact
- Ability to translate complex findings and results into a compelling narrative
Responsibilities
- Apply or develop causal inferences methods to estimate the effect of Airbnbβs offline advertising
- Design and analyze experiments to measure the effectiveness of our digital marketing spend
- Generate insights about customer segments and the company's most valuable guests to improve ad effectiveness and optimize spend
- Use LLM to understand user travel scenarios and preferences
- Work closely with a range of stakeholders to design and implement measurement of brand marketing campaigns
- Think strategically about opportunities to improve and scale our brand measurement and customer insights
Benefits
- Bonus
- Equity
- Benefits
- Employee Travel Credits