Senior Designer, Brand & Marketing

Summary

Join Smith.ai as a Senior Designer, Brand & Marketing to lead the evolution of its visual identity. This highly visible role requires owning and executing design projects across brand, web, and growth marketing. You will be the creative force behind campaigns and assets, translating complex concepts into understandable visuals. Collaboration with various teams is crucial, requiring confident presentations and rationale explanations. The position demands rapid execution without sacrificing quality, focusing on design for performance and A/B testing. You will maintain and evolve a scalable design system. In the first six months, you will own and iterate on the Smith.ai brand across various platforms, liaise with external partners, and develop scalable design systems.

Requirements

• 5–8 years in brand, marketing, or visual design roles
• Proven experience working at high-growth startups in B2B, tech/AI, or SaaS
• Strong portfolio across web, campaign, and brand systems
• Mastery of visual design, across typography, hierarchy, and design systems
• Proficiency in Figma
• Self-driven, thoughtful, and comfortable with ambiguity

Responsibilities

• Own & Execute with Creative Authority
• Lead and manage high-impact design projects across brand, web, and growth marketing
• Serve as the agency POC and driver of Smith.ai’s brand refresh across functions
• Build and maintain reusable assets and templates for scale
• Simplify Complexity with Strategic Design
• Translate abstract or technical concepts (AI, automation, hybrid services) into elegant, understandable visuals
• Design product abstractions and conceptual diagrams that age well
• Be a visual thought partner to PMMs and content leads—help refine the story, not just illustrate it
• Collaborate & Influence Across Teams
• Work closely with PMMs, growth marketers, product designers, PMs, and execs
• Present work confidently and explain rationale to both creative and non-creative stakeholders
• Move Fast Without Sacrificing Depth
• Execute quickly without compromising quality or brand integrity
• Set creative momentum in a startup environment—you’re not the bottleneck
• Design for Performance
• Understand the funnel—from awareness to conversion—and design with measurable impact in mind
• Know how to A/B test, analyze, and iterate on creative assets for growth
• Design Systems
• Maintain and evolve a scalable design system
• Think in modular components and visual patterns, not one-offs
• Jobs to Be Done in your first 6 months
• Own and Evolve the Visual Brand
• Own and continuously iterate on the Smith.ai brand across web, campaigns, social, events, presentations, and more
• Liaise with external creative partners and be the primary creative point with our external brand agency—partnering on direction, execution, and rollout of Smith.ai’s next brand evolution
• Develop & Enforce Scalable Design Systems
• Build templates, style guides, and scalable systems to keep design consistent across functions
• Monitor adoption and enforce brand and design guidelines company-wide
• Create High-Impact Assets
• Design engaging and performant assets for digital ads, landing pages, webinars, sales decks, emails, and social content

Preferred Qualifications

Bonus for motion, illustration, or basic front-end

Benefits

• Fully remote team with flexible work culture
• Mission-driven company with strong product-market fit and a clear competitive edge
• Direct impact on a brand and business that’s scaling fast
• Immediate ownership, and direct path to leadership
• Competitive salary ($130k - $175k based on experience), equity, and benefits