Senior Designer - Web3

Summary

Join Hike, a company redefining gaming and community in the Web3 space, as their Senior Designer-Web3. You will be responsible for shaping the brand's visual identity, merging visual excellence with strategic insight to create purposeful creative assets. This role requires a strong understanding of brand goals, campaign objectives, and audience psychology, balancing rapid production with a long-term brand vision. You will utilize AI to accelerate workflows while maintaining a human storytelling approach. The position offers a remote work arrangement with a 3-month contract (potential for extension). You will partner with marketing leads to develop visual strategies and translate them into high-impact visuals.

Requirements

• 7+ years of experience leading brand creative strategy and execution
• Proven ability to connect creative concepts to business outcomes—aligning visuals with engagement, retention, and growth KPIs
• Portfolio of social-first, mobile-native campaigns that blend visual impact with strategic storytelling
• Mastery of Figma, Adobe CC, After Effects/Premiere, plus AI-assisted workflows for rapid asset creation
• Strong prompt engineering skills to extract usable, on-brand assets from AI tools
• Track record of designing brand campaigns that scale across multiple platforms and markets
• In-depth understanding of social algorithms, audience behavior, and content performance analytics
• Experience in building creative systems that maintain brand integrity under high-volume output
• Skilled at balancing quick-turn social content with big-picture campaign planning

Responsibilities

• Own creative strategy: Partner with marketing leads to develop visual strategies that align with brand goals and audience insights
• Translate strategy into execution: Turn campaign briefs into high-impact, platform-specific visuals that drive engagement and strengthen brand recall
• Guard and evolve the brand: Maintain brand consistency while pushing creative boundaries to keep content fresh and relevant
• Lead content planning: Anticipate content needs for launches, campaigns, and community moments—ensuring we’re proactive, not reactive
• Fuel the content engine: Deliver a high-volume creative pipeline for daily posts across X, Farcaster, Instagram, YouTube, LinkedIn, Telegram, and Discord
• Measure, learn, and adapt: Use performance data to iterate creatives and refine content strategy in real-time
• Empower stakeholders: Provide KOLs, partners, and internal teams with strategically aligned branded assets on fast turnaround

Preferred Qualifications

• Proficiency with Midjourney, DALL·E, Stable Diffusion and prompt engineering for on-brand AI visuals
• Experience designing for Web3 (tokens, NFTs, dashboards) with authentic crypto aesthetics
• AI-augmented workflows: Build prompt libraries, creative templates, and automation systems to accelerate production without compromising quality

Benefits

• Direct impact on brand visibility and growth in a high-energy Web3 environment
• Opportunity to influence both creative direction and strategic brand positioning