Senior Digital Engagement Specialist, SEM & Paid Media

Summary

Join a growing customer experience agency as a Paid Media Specialist, focusing on healthcare clients. You will design, execute, and optimize paid media campaigns across various platforms. This role requires a strong understanding of digital marketing, Google Analytics, and the ability to provide actionable insights. The ideal candidate will have 5-7 years of experience in a similar role and a healthcare background. The agency offers a fully remote work environment, comprehensive benefits, and a supportive culture that values work-life balance.

Requirements

• Must live and work in the US
• Minimum 5-7 years in a similar role
• Ability to convey metrics and insights in presentation and story format for client and internal decks
• Ability to work in a fast-paced environment, while juggling multiple projects and responsibilities
• Solid grasp of digital marketing elements – websites, email, web analytics, social, SEM and SEO, and how the marketing funnel functions
• Strong client interfacing skills and ability to create easily understood and actionable presentational material
• Exceptional organizational, collaboration and communication skills

Responsibilities

• Design, execute, and maintain ROI-focused PPC & Paid Social campaigns, largely within the Healthcare space (Clinical Trials, Recruiting, Awareness, Conversion)
• Continually optimize PPC & Paid Social campaigns to make the most of the ad budget
• Scale existing channels and find new channels to make sure each market can reach maximum potential
• Actively measure and execute A/B split testing for ad copy and landing pages to ensure optimal campaign performance
• Fundamentally understand Google Analytics 4 and be able to turn metrics into insights and recommendations
• Provide ongoing actionable insights into campaign performance to the team
• Stay on top of the latest trends in PPC & Paid Social advertising
• Work closely with other strategists, creatives, projects managers, and developers to provide insights that help guide brands across SEO/SEM/Social campaigns, websites, email marketing communication, general interactive designs, branding campaigns and more
• Contributing and creating presentation materials for clients to guide engagements and/or report analytics and insights
• Collaborate with the larger agency team to build reusable documents and processes
• Have a solid understanding of earned, paid, owned and shared media planning
• Exceptional ability to provide insights on sets of data, content, and research
• Comfortable participating in client and internal calls/meetings

Preferred Qualifications

• Healthcare and pharma experience is ideal
• Client-side marketing experience
• Digital Marketing certifications such as Google Analytics and/or Google Ads are a nice plus
• User Experience background
• Medical background
• Experience in small nimble agencies
• Experience working on lead-gen/growth marketing initiatives is a plus

Benefits

• A respectful and inclusive culture that fosters work-life balance, teamwork, and employee morale
• Fully Remote
• Full Health benefits with 50% employer coverage
• Over 6 weeks of total PTO between vacation/flex/sick/mental health days and holidays
• Up to 6 weeks of fully paid maternity and paternity leave
• 5 week sabbatical every 5 years of employment
• Up to 2 days of total PTO for volunteerism
• 401k w/ up to 4% match
• Yearly performance-based bonus
• Weekly paid Door Dash lunch
• Yearly $300 home-office allowance
• Summer Fridays
• Mac Laptop
• Employee Referral Bonuses
• Annual in-person holiday party