Director, eCommerce

Summary

Join Green Thumb Industries (GTI) as the Director of eCommerce and lead the website growth strategy for RISE Cannabis across all markets. This remote role requires driving sustainable online channel growth, managing a high-performing team, and expanding the audience through SEO and site merchandising. You will oversee all analytics, report channel performance to executives, and collaborate with the VP of eCommerce to align goals with broader business objectives. The position demands strategic leadership, online customer experience optimization, website operations management, team and vendor management, and a proven track record of success in eCommerce. Travel to Chicago HQ may be required a few times per year.

Requirements

• 10+ years of progressive successful ecommerce experience, with 5+ years in senior leadership
• Bachelor's degree required; MBA a plus
• Proven track record of driving growth within a high-volume DTC/ecommerce business
• Deep understanding of and experience with leading ecommerce platforms and tools (e.g., Salesforce Commerce, WebSphere Commerce, Magento, Drupal, Frontastic, etc.)
• Advanced knowledge of Google Analytics, Adobe Analytics, and/or comparable analytics platforms
• Strong analytical skills with expertise in data-driven decision making
• Experience managing and developing high-performing teams
• Has the ability to see the big picture and drive long term plans and growth
• Strong understanding of digital marketing, CRM to optimize partnership with marketing team to optimize website results
• Process driven, detail-oriented, and highly organized
• Can effectively communicate, both verbally and written, to all levels in the organization
• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must be a minimum of 21 years of age

Responsibilities

• Design and implement comprehensive ecommerce strategies to accelerate market share and revenue growth
• Lead the digital roadmap development in partnership with product and engineering teams
• Drive online business strategy across markets, partnering closely with external teams to leverage pricing and promotions in our digital activations
• Ongoing optimization of end-to-end website experience
• Responsible for overall online experience strategy, including site functionality, navigation, hierarchy, search and browse, new product on-boarding
• Develop mobile-first shopping experiences and continuously optimize by leveraging eCommerce and retail best practices to drive customer engagement and online conversions
• Partner closely with the Sr. Director of Digital Marketing Activations and Rewards to understand and leverage the impact of paid media strategy across SEM, Social, and Display channels, as well as email, to drive online sales. Help guide campaign content, cadence, and site landing pages to deliver the optimal online experience and impact conversions
• Collaborate heavily and often with the Director of Product Management and IT partners to execute the business roadmaps to drive performance
• Oversee website merchandising, content strategy, and SEO across desktop and mobile (and later the mobile app) to ensure the successful execution of all tactical website merchandising plans that will help meet and/or exceed company revenue and profitability goals
• Manage KPIs including website traffic, conversion rates, website revenue, average order value, customer lifetime value, and retention metrics
• Identify key trend forecasts and lead data-driven decision-making through advanced analytics and reporting
• Monitor site health and performance through analytics and key metrics – provide strategic insights to internal stakeholders and well-thought-out strategies to act on insights
• Coach and mentor a high-performing ecommerce team
• Foster innovative, results-driven, and continuous improvement culture
• Manage relationships with external agencies and vendors relevant to the website
• Collaborate with cross functional teams including product, marketing, creative, finance, and store operations to drive business for RISE retail

Preferred Qualifications

Knowledge of and/or experience with the Cannabis industry is a plus

Benefits

• This is a remote role
• Travel to Chicago HQ may be required a few times per year to meet with the team
• The pay range is competitive and based on experience, qualifications, and/or location of the role
• Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance
• $150,000 — $170,000 USD