Senior Director, Regional Leasing & Training

Summary

Join Asset Living as a Senior Director, Regional Leasing & Training and provide strategic leadership and operational excellence across a portfolio of multifamily or student housing communities. Lead all aspects of leasing, marketing, training, and client communication to exceed leasing goals, resident satisfaction standards, and financial performance. Act as a key liaison between ownership groups, vendors, and internal teams, proactively identifying opportunities and enhancing resident and client satisfaction. Develop and implement innovative marketing and leasing strategies, drive preleasing performance, and monitor leasing velocity and marketing ROI. Mentor and train leasing and training talent, provide ongoing coaching to onsite teams, and oversee resident retention programs. Demonstrate deep knowledge of market trends and analyze data to identify gaps and opportunities. Manage vendor relationships and ensure high-quality marketing and technology solutions. Regular travel is required for site visits, client meetings, and team development.

Requirements

• Minimum 5 years of experience in multifamily/student housing with progressive leadership responsibilities
• Demonstrated success in leading high-performing leasing teams across multiple markets
• Strong analytical, strategic thinking, and communication skills
• Proficiency with leasing systems (Entrata), analytics tools (JTurner, Domo, Ninjacat), and marketing platforms (Canva, Mailchimp, third-party vendors)
• Deep understanding of Fair Housing laws, digital marketing trends, and resident engagement strategies

Responsibilities

• Proactively maintain open, clear, and empathetic communication with clients, SVPs, and Regional Managers; escalates when appropriate
• Deliver complex or sensitive messages in a professional, solution-oriented manner
• Listen actively and incorporate diverse feedback when shaping strategic decisions
• Represent the company in ownership meetings; contribute to strategic discussions and business expansion opportunities
• Provide creative direction for property-level marketing and ensure consistency in messaging and branding
• Communicate property insights, visit feedback, and market intelligence to internal stakeholders
• Develop and implement innovative marketing and leasing strategies that align with company goals and local market dynamics
• Drive preleasing performance that consistently exceeds market averages
• Monitor leasing velocity and marketing ROI using analytical platforms (e.g., JTurner, Ninjacat, Domo, College House)
• Identify and remove barriers to leasing performance through cross-functional collaboration
• Evaluate and implement emerging marketing technologies and third-party platforms (e.g., Rentgrata, BetterBot, Apts.com)
• Provide advanced digital marketing analysis and guidance to teams; coach on effective use of platforms like Canva and Mailchimp
• Mentor and train new and existing RLTDs, fostering a collaborative and high-performing team environment
• Actively develop and promote leasing and training talent across the portfolio, supporting career progression and performance improvement
• Provide ongoing coaching to onsite teams through regular site visits, performance analysis, and portfolio-wide training sessions
• Reinforce and recognize team successes to boost morale and engagement
• Bring portfolio teams together to establish and execute a shared leasing vision
• Oversee the design and implementation of resident retention programs that foster strong community engagement and satisfaction
• Analyze resident feedback and survey data to guide experience-focused improvements
• Guide onsite teams in addressing resident concerns promptly and empathetically
• Ensure properties maintain or exceed resident retention and online reputation goals
• Demonstrate deep knowledge of market trends, competitive positioning, and company performance metrics
• Analyze leasing, marketing, and customer experience data to identify gaps, opportunities, and solutions
• Collaborate on portfolio budgeting, revenue forecasting, and marketing plans
• Ensure accurate and timely leasing and marketing reporting across the portfolio
• Participate in cross-functional initiatives that drive innovation and consistency across departments
• Manage vendor relationships to ensure high-quality marketing and technology solutions
• Act as a strategic liaison between clients and vendors, aligning services with client expectations and company standards
• Evaluate third-party marketing platforms and vendor partnerships to maximize ROI and leasing results
• Ability to travel regularly for site visits, client meetings, and team development is required

Preferred Qualifications

Bachelor’s degree or certifications in marketing or property management preferred