Senior Email Marketing Specialist

Summary

Join Colibri Group as a Senior Email Marketing Specialist and lead the execution, optimization, and strategic growth of email marketing initiatives within the Accounting Ecosystem. This role demands a strategic and detail-oriented marketer comfortable with hands-on execution and performance optimization in a fast-paced environment. You will design and execute email campaigns, develop and maintain a marketing calendar, create and segment email lists, manage automation workflows, conduct A/B testing, analyze campaign performance, collaborate with stakeholders, ensure regulatory compliance, and stay updated on industry trends. The ideal candidate possesses thorough knowledge of marketing automation, strong process orientation, and the ability to manage multiple projects simultaneously. A Bachelor's degree and 2-4 years of relevant experience are required.

Requirements

• Thorough knowledge of marketing automation principles and practices
• Strong process orientation: able to analyze requests, determine scope, research options, recommend a solution, execute in collaboration with IT and/or Digital Platforms teams, and measure project success
• Demonstrated ability and desire to work effectively under tight deadlines and successfully handle multiple projects simultaneously
• Bachelor's degree
• 2-4 years of marketing automation / CRM or similar experience
• Proficiency in email marketing platforms (e.g., Eloqua, Salesforce Marketing Cloud)
• Strong understanding of HTML/CSS for email design and troubleshooting
• Analytical mindset with expertise in data-driven decision-making

Responsibilities

• Design and execute email marketing campaigns to drive customer engagement and revenue growth
• Develop and maintain a comprehensive email marketing calendar, ensuring strategic alignment with business objectives and timely execution of campaigns
• Create email lists, ensuring proper segmentation and personalization
• Manage and optimize email automation workflows to nurture leads and improve engagement
• Conduct A/B testing to refine subject lines, content, and design
• Analyze and report on campaign performance to key stakeholders, translating data into actionable insights
• Collaborate with key stakeholders to create compelling email content
• Ensure compliance with email marketing regulations (CAN-SPAM, GDPR)
• Stay updated on industry trends and best practices to enhance strategy

Preferred Qualifications

• Advance degree in business management, marketing, or statistics preferred
• Experience with marketing automation and CRM integration
• Experience with AI-driven marketing tools is a plus