Senior Group Product Manager, Onboarding

Summary

Join Kraken's Growth Group as a Product Leader for Onboarding and revolutionize the user experience. Own the end-to-end onboarding journey, building a best-in-class experience optimized for diverse global markets. Leverage data-driven strategies, setting ambitious targets and conducting A/B testing to enhance user acquisition and conversion. Guide cross-functional teams, focusing on high-impact opportunities to improve the onboarding process. Your work will directly contribute to Kraken's mission of accelerating global crypto adoption. This is a fully remote position with ongoing applications.

Requirements

• 6+ years of product management experience, ideally in Growth or onboarding-focused domains
• Proven track record of managing user funnels, investigating drop-offs, analyzing user behavior, generating insights, and delivering measurable improvements
• Comfortable engaging in technical discussions to identify bottlenecks and unlock growth opportunities
• Strong bias for action – consistently shipping, learning, and iterating through experimentation
• Excellent product sense with a sharp eye for simplifying UX and advocating for clean, elegant UI solutions
• Deep user empathy – understanding user context, motivations, and behavioral patterns
• Passion for crypto and a desire to make decentralized finance accessible to the world

Responsibilities

• Own and evolve the vision, strategy, and execution of Kraken’s end-to-end onboarding experience
• Build a best-in-class onboarding journey, optimized for scale across diverse global markets
• Operate as a deeply data-driven product leader: define metrics, set ambitious targets, run rigorous A/B experiments, and make sharp, informed tradeoffs
• Guide and inspire several cross-functional product teams, ensuring focus on the highest-leverage opportunities