Senior Growth Marketing Manager, Acquisition

Summary

Join Trafilea, a dynamic Tech E-commerce Group, as a Sr. Growth Marketing Manager, Acquisition. You will build and manage multi-million dollar performance campaigns across various media platforms, driving cost-efficient customer growth. Responsibilities include developing and executing international expansion strategies, leading a high-performing team, and optimizing campaigns for maximum efficiency. You will leverage data-driven insights to enhance conversion rates and reduce acquisition costs, collaborating with cross-functional teams. The ideal candidate possesses extensive experience in growth marketing, particularly in a direct-to-consumer environment, and demonstrates strong analytical, leadership, and communication skills. Trafilea offers a remote work environment, a comprehensive benefits package, and opportunities for professional growth.

Requirements

• At least 8 years experience working in marketing or growth preferably in a direct-to-consumer brand
• Dynamic, highly ambitious individual, competitive with no-ego attached
• Hands-on, that love to get into details, understanding that excellent results requires excellent execution
• Proven understanding of acquisition and paid media metrics. In-depth understanding knowing what makes the difference in successful campaigns. Experience in performance campaigns to drive efficiencies, not vanity metrics
• Experience in managing and leading a high-performing growth team, providing guidance, coaching, and mentorship
• Excellent analytical and problem-solving skills with the ability to analyze and interpret data to make data-driven decisions
• Strong communication and collaboration skills with the ability to work effectively with cross-functional teams
• Great organizational and time management abilities
• Demonstrated attention to detail and ability to comprehend complex, technical challenges

Responsibilities

• Develop and execute the International Expansion Growth strategy by aligning direct response creative strategies with business objectives and KPIs
• Create data-driven campaigns across video-first platforms like Meta, TikTok, Pinterest, and YouTube, leveraging UGC, static assets, and high-performance ad creatives
• Build and manage a high-performing growth team, providing guidance, coaching, and mentorship to achieve both team goals and individual development
• Lead by example by mastering creative processes for ad testing, storytelling, and funnel optimization, while collaborating hands-on with Acquisition Managers, Creative Strategists, Editors, and Copywriters
• Deliver disciplined, fast, and detail-oriented execution where every day counts
• Work with project managers to keep projects on track and maintain ambitious goals, executing at the highest level across direct response creative outputs and product integration for on-site experiences
• Become an expert in understanding International Expansion benchmarks, user personas, and customer pain points
• Develop impactful messaging strategies that connect market needs with creative solutions, guiding storytelling approaches in digital ads
• Lead media investments of over $1,000,000 per month across platforms by understanding key acquisition pillars such as offer, funnel, and ad creatives
• Execute direct response strategies to drive engagement, conversions, and retention
• Manage a robust testing roadmap, continuously optimizing creative formats and CRO elements through on-site experimentation to enhance conversion rates and reduce acquisition costs
• Work closely with product teams to test and deploy impactful user experiences tailored for diverse markets

Preferred Qualifications

Eager to learn through books, podcasts, etc. And learn by doing

Benefits

• Collaborate with world-class talents in a data-driven, dynamic, energetic work environment
• Opportunity to grow and develop both professionally and personally
• Safe space to be who you truly are, with a commitment to diversity, equity, and inclusion
• Openness to new ideas and initiatives
• Great benefits package including remote work, 15 working days of paid holidays, Learning subsidy, and more!