Senior Manager, Growth Marketing

Summary

Join Point, a company focused on making homeownership more accessible, as a Senior Growth Marketing Manager. You will lead growth marketing initiatives, managing the day-to-day execution of campaigns across various channels like Paid Search, Paid Social, and Online Video. Collaborate with the Head of Growth Marketing to develop and implement strategies that scale acquisition efforts while maximizing efficiency. Manage lifecycle marketing to engage existing customers and drive conversions. Leverage data analytics to optimize campaigns and provide regular reporting. Partner with cross-functional teams to ensure alignment on marketing strategies. Conduct high-velocity experimentation to enhance campaign performance and discover new growth opportunities. Assist with budget allocation across channels, ensuring maximum impact within ROI constraints.

Requirements

• 7+ years of relevant work experience
• 5+ years of hands-on experience managing digital marketing campaigns
• Bachelor’s degree (Master’s degree is a plus)
• Hands-on experience managing digital marketing campaigns, particularly Paid Search (SEM), Paid Social, and Online Video. Experience in consumer finance is a plus
• Expertise in tools such as Google Ads, Facebook Ads Manager, and other platform-specific tools. Ability to configure campaigns and use analytics platforms like Google Analytics
• Experience in lifecycle marketing, engaging current customers to drive repeat usage, upselling, or cross-selling additional products or services
• Highly analytical and data-driven, with a proven track record of using data to drive marketing decisions and optimizations
• A balance of strong creative intuition and strategic thinking. You know how to engage and empathize with target audiences while maximizing marketing effectiveness
• Excellent communication and interpersonal skills, with the ability to present insights and recommendations to senior stakeholders
• Proven success in hitting aggressive growth targets, managing large budgets, and driving meaningful business outcomes

Responsibilities

• Manage the day-to-day execution of growth marketing campaigns across Paid Search (SEM), Paid Social, Online Video, and other relevant channels. Ensure campaigns are properly configured and optimized for performance and ROI
• Continuously test, analyze, and optimize campaign performance to improve key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, and lifetime value (LTV)
• Work with the Head of Growth Marketing to develop, implement, and iterate on strategies that scale acquisition efforts while maximizing efficiency
• Use analytics tools to derive insights from campaign performance and provide regular reporting on results. Ensure data accuracy and provide recommendations based on findings
• Manage lifecycle marketing efforts to engage existing customers, educate them on relevant topics, and drive desired conversion action. Partner with sales on outreach to existing customers and assess impact
• Partner with product, sales, and creative teams to ensure alignment on messaging, targeting, and overall marketing strategy
• Run experiments on new creative, targeting strategies, and bid optimization to continuously enhance campaign performance and identify new growth opportunities
• Assist with budget allocation across channels, ensuring that each dollar spent delivers maximum impact while staying within ROI constraints

Benefits

• Generous health benefits
• We provide medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA)
• Unlimited paid time off
• Recharge with unlimited paid time off and 10 company holidays
• Flexible remote & onsite work
• Our teams work from many different locations and time zones. We support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA HQ
• Fully paid parental leave
• Point will true-up wages from state-applicable PFL earnings so that the employee’s total gross pay will be equivalent to 100% of their regular base pay, as well as two weeks of fully paid leave to be available after exhaustion of state PFL
• For employees in states without Paid Family Leave, Point will provide up to 8 weeks of paid parental leave
• In addition, all employees will receive 4 weeks of fully paid transition time. For four weeks after returning from parental leave, and following the use of all other paid leave benefits, you may work part-time, meaning two or three days per week, and receive 100% of regular base pay
• Financial wellness
• We provide 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage. Full-time employees have the opportunity to take ownership in the company through equity options
• Extra work/life benefits
• We provide monthly stipends for internet, mobile plans, and a one-time home office reimbursement