Senior Growth Marketing Manager, EMEA (SEM)

Summary

Join Airbnb's Growth Marketing team as a Senior Growth Marketing Manager, focusing on Search Program in the UK or France. You will be responsible for leading regional SEM initiatives, optimizing paid search programs across Google and Bing, and identifying growth opportunities. This role requires 8+ years of experience in growth marketing, a strong analytical mindset, and excellent communication skills. You will be working closely with regional partners and the Growth Marketing Leadership Team to achieve regional goals and contribute to the overall growth of Airbnb.

Requirements

• 8+ years of relevant experience working at an in-house growth marketing team
• Great interest in, and a proven track record of owning growth marketing channels, preferably SEM
• A strong analytical mindset with the ability to connect data to creativity
• Collaborative in approach and empathetic in nature
• Strong written and verbal communication, able to translate technical concepts into easy to digest information
• Organized and with attention to detail
• Proactive desire to understand and take pride in how your work contributes to the bigger picture

Responsibilities

• Own the optimization and management of our paid search program across Google and Bing for your region, including structure & targeting improvements, keyword expansion, landing page testing and improvement of bid management processes
• Develop an effective optimization process to quickly identify and respond to changes in performance
• Proactively find new opportunities for growth and efficiency gains
• Pull and analyze reports to extract insights and transform those insights into actionable changes that will accelerate performance
• Research and leverage SEM industry trends and competitive analysis to inform marketing strategies
• Coordinate closely with teammates, sharing learnings regularly and applying proven tactics across the SEM program
• Communicate with the Growth Marketing Leadership Team - sharing performance, insights and new opportunities
• Work closely with our regional partners to fully support regional goals