Eva NYC is hiring a
Senior Manager

Summary

Join our team as a Senior eCommerce Manager and oversee the optimization of Eva NYC's eCommerce sales channels for Amazon and DTC, driving growth and exceeding business goals. As a key member of the eCommerce team, you will assist in strategic planning, manage tactical execution, and day-to-day operations of the DTC channel.

Requirements

• BS/BA with 7+ years of experience in customer management, retail marketing or brand management, preferably within beauty
• Amazon operational experience of directly working with or managing Amazon, both retail and Amazon advertising
• 3+ years working in Digital Commerce (Amazon, PurePlay or Omnichannel) and/or Digital Marketing
• Highly developed sales and financial acumen, including P&L budget management
• Deep understanding of Amazon and syndicated POS data
• Strong website and consumer analytic skills, including the ability to link site design and features to strategic objectives and the ability to use data and metrics to back up assumptions and recommendations
• Creative thinking + problem solving mindset
• Excellent communication and presentation skills
• Resourcefulness and efficiency with managing day-to-day tasks while considering long-term growth plans
• Proficiency in all business programs such as Microsoft Office, Excel, Adobe, Asana
• Ability to work well both independently and within a team
• Someone who can lead by example and encompass Eva NYC’s core values

Responsibilities

• Develop and implement commercial growth strategies to drive sales revenue and profitability across all eComm channels – Amazon, DTC, retailer.com, with full ownership of channel P&L
• Report to Senior leadership on performance, sales results and partner with Associate Director eComm & Digital Marketing to build a long-term strategy to grow the B2B eCommerce business
• Develop meticulous sales and trade-spend forecasts for Amazon & DTC and proactively manage progress against these forecasts on a weekly and monthly basis
• Manage Amazon & DTC inventory health to identify at-risk items from both under and over stock perspective – work with internal teams on tactics to move through excess inventory
• Manage and recommend assortment bundles based on profitability
• Coordinate with warehouse, supply chain, fulfillment and logistics teams to manage purchase orders, Amazon shipments and DTC orders to ensure timely delivery of orders
• Regularly track and analyze KPIs related to sales, marketing, and customer engagement
• Report monthly & quarterly eComm (Amazon, DTC) net sales, consumption and market share - understand key growth drivers and performance gaps
• Partner with eComm team to drive incremental growth on website, develop marketing material & training
• Partner with Associate Director eComm to develop & ideate strategies to drive awareness, traffic and conversion, including but not limited to: performance marketing, search, in-office, social, influencer, and PR to support growth plans and key initiatives
• Collaborate with cross-functional teams to deliver short and long-term tactics that elevate the end-to-end customer experience across all eComm stores
• Lead and develop the site merchandising strategy and UX/UI experience to drive sales
• Utilize insights from media campaigns and site performance to enhance the overall customer experience on Amazon & eRetailers, making sure it aligns with the brand's desired perception
• Forge a close partnership with Marketing and Creative teams to ensure a deep understanding of the brands go-to-market strategy and overall messaging approach
• Collaborate with Brand and Consumer Engagement teams for launches to ensure best in class execution of 360 campaigns across hero collections and new product launches
• Partner with the eComm and Sales teams to provide insights and recommendations for mass and mass beauty .com businesses to meet online penetration goals
• Offer expert guidance on Amazon & eRetailer related strategies, identifying opportunities to optimize gains from successful tactics and efficiently counteracting negative trends
• Partner with global and local teams to define Amazon growth opportunities and drive engagement across all levels of C-P/Amazon organization to deliver top-line sales and supply chain efficiencies
• Effectively convey Amazon & eRetail's key requirements, needs, cost implications/strategies and feedback to the wider business unit and organizational stakeholders
• Support Amazon new country expansions by ensuring alignment with Global Business Planning (JBP) progress
• Participate in industry Amazon conferences & webinars to build knowledge and benchmark capabilities to drive thought leadership
• Demonstrate a clear understanding of Amazon’s business model and ways of working
• Maintain thorough documentation of negotiated terms, agreements, and allowances, to facilitate clarity, reference, and accountability within the organization
• Internal expert and evangelist for Amazon Brand Analytics platform -- accelerate training and user adoption to support sales growth
• Escalate issues to address roadblocks for local teams
• Collaborate with the Amazon & eRetailers Ad's team and key agency partners to conceptualize and implement effective media campaigns that align with Amazon & eRetailers's platform and audience
• Participate in any Global or Regional Amazon Team meetings, as appropriate Have a clear understanding of Amazon’s business model and ways of working
• Build relationships with Amazon Vendor Managers and external Amazon agency partners
• Negotiate and review pricing, coop, vendor terms etc. to improve the brand position
• Develop and propose new expansion areas for our Amazon catalogue, identifying potential growth areas in new categories, alongside NPD
• Oversee bi-weekly Amazon sales reconciliation from Seller Central
• Navigate and resolve issues related to account standings, listing restrictions, or any Amazon-related challenges
• Partner cross-functionally on CRM and email marketing strategies to drive professional engagement as well as professional lifetime value
• Serve as the primary point of contact within the team for inquiries about optimal e-retail merchandising practices and enhancing the customer experience
• Leverage a deep understanding of the global retail eco-system, including digital and ad spending to ensure sales and media KPI's are achieved
• Order Fulfilment Monitoring – Inventory adjustments and order modifications in Shopify and NetSuite, in addition to customer outreach as needed. (Order status, refunds, cancellations, order adjustments, etc)
• QC/Damages reporting - submitted to QC department + fulfillment teams to establish pain points or opportunities of additional insight/improvement
• Unit Replacement for Damages Report – quantities of weekly/monthly replacement orders and tagged customer reasoning
• Cost Analysis - shipping cost/order and replacement order loss analysis